Sales and Marketing Manager

Job Description

Job Description

Kalon Executive Search is partnering with an emerging health and wellness company to identify a dynamic Sales & Marketing Manager to support the launch and expansion of a premium nutritional supplement brand in the U.S. market. This is a unique opportunity to join a fast-growing organization at an early stage and play a key role in shaping its commercial strategy, brand presence, and retail growth. This is a highly visible, high-impact role reporting directly to company leadership. The Sales & Marketing Manager will oversee the development and execution of the company's U.S. go-to-market strategy across DTC e-commerce, Amazon, digital marketing, and retail distribution channels.

The ideal candidate combines strong commercial instincts with hands-on execution experience in the dietary supplement, nutraceutical, natural products, or broader consumer packaged goods (CPG) industry.

***This is a Remote position based in New York/ Northeast USA

Key Responsibilities:

• Develop and execute the company's U.S. go-to-market and commercialization strategy
• Define customer segmentation, brand positioning, and key messaging
• Establish performance metrics, reporting dashboards, and growth targets across all sales channels
• Partner with leadership on annual forecasting, budgeting, and strategic planning initiatives
• Manage and optimize Amazon Seller Central operations, including:
  • PPC campaigns
  • Listing optimization
  • A+ content
  • Brand Registry
  • Ratings/review strategy
• Oversee the company's DTC e-commerce platform (Shopify or similar)
• Lead digital acquisition initiatives across Meta, Google, TikTok, and other paid media channels
• Drive conversion rate optimization, email marketing automation, and retention strategies
• Build and manage influencer, affiliate, and partnership marketing programs within the wellness space
• Identify and secure new retail partnerships across natural, specialty, and mass retail channels
• Manage relationships with brokers, distributors, and retail partners
• Support trade marketing initiatives, promotional planning, and in-store merchandising programs
• Negotiate pricing, promotional activity, and placement opportunities with retail buyers
• Collaborate with creative and cross-functional partners to develop marketing collateral, packaging copy, and digital assets
• Ensure all marketing materials comply with FDA and FTC regulations related to dietary supplements
• Support PR, content marketing, and community engagement initiatives to increase brand visibility and consumer awareness

Qualifications:

• 5+ years of experience in sales, marketing, or commercial management within the dietary supplement, nutraceutical, wellness, natural products, or CPG industry
• Proven experience managing Amazon Seller Central for a consumer brand
• Strong background in DTC e-commerce and digital performance marketing
• Experience securing and managing retail distribution partnerships
• Working knowledge of FDA/FTC marketing and labeling regulations for supplements or wellness products
• Experience developing and managing marketing budgets and performance metrics
• Entrepreneurial mindset with the ability to build processes and strategies in a fast-paced environment
• Strong analytical and data-driven decision-making skills
• Excellent communication, negotiation, and relationship management abilities
• Ability to manage multiple priorities independently with minimal oversight
• Existing relationships within natural products retail, brokers, or wellness distribution channels are highly desirable

Compensation: Base salary $150,000-$170,000 plus bonus

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.