Manager, Analytics

Company Description PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose‑led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. Overview Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real‑world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. What does a successful Manager look like? We don’t all look the same, and we don’t expect you to, either. Successful members of our team generally have a passion for emerging tech and media, bring a data‑driven approach to decision‑making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior‑level staff members and have at least four years of prior professional experience. Responsibilities Work closely with Analysts and Senior Analysts to help them stay on track with day‑to‑day deliverables and build great stories. Collaborate with Associate Directors to formulate a vision for accounts and execute on that vision with Analysts and Senior Analysts. Serve as a mentor, manager, project manager, and thought leader across the Analytics team. Represent the Analytics team to external clients and internal stakeholders. Qualifications 3+ years of work experience in media or related field. 1+ years in a managerial or supervisory role. Bachelor’s degree (degree in a related field is a plus). Ability to communicate complex ideas to both external and internal clients. Demonstrated strong project management skills. Experience with querying relational databases. Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software). Extensive experience with digital media marketing metrics. Strong understanding of traditional and digital advertising, strategy and measurement. Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement. Advanced Excel skills (macros, advanced formulas, pivot tables) and experience working with large data sets. Ability to structure and manipulate large data sets to answer business questions. Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social. Subject matter expertise in at least one of these areas. Develop strong collaborative relationships with media team members and partners, earning credibility to drive results as a respected advisor. Strong analytical skills to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. Proven skills in analytical and strategic thinking, project management, presenting, and communication. Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights. World‑class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. Preferred Experience Experience with third‑party research partners such as GfK, Nielsen and comScore. Experience with ad verification tools such as IAS, Moat, etc. Experience with using or analyzing data from DMPs and DSPs. Knowledge of visualization tools like Tableau, Power BI. Knowledge of SQL, Python, and other data manipulation languages. Benefits Medical coverage, dental, vision, disability, 401(k). Parental and family care leave, family forming assistance, tuition reimbursement, flexible time off. Robust and inclusive benefit programs and policies to support diverse needs. Compensation Range: $88,540.00 - $113,500.00 annually. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply Veterans are encouraged to apply. #J-18808-Ljbffr