Performance Marketing Specialist

Performance Marketing Specialist

We're hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition. This is a highly hands-on, in-platform role for someone who has directly managed paid media not just strategy with deep execution experience inside the platforms. The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel. This role requires someone who understands true DTC ecommerce performance driving revenue from ad ? product/category page ? cart ? checkout across a high-SKU environment.

Responsibilities:

• Own and manage Google Ads at scale across Search, Shopping, and Performance Max
• Execute and optimize Meta Ads for prospecting and retargeting
• Drive end-to-end ecommerce performance across the funnel (ad ? site ? conversion)
• Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
• Manage and optimize product feeds within Google Merchant Center
• Analyze performance using GA4 and ecommerce platform data
• Continuously improve campaigns across a large, multi-brand, high-SKU catalog

Qualifications:

• Proven hands-on, in-platform experience managing $100k+/month in Google Ads
• Strong DTC ecommerce background (multiple products / high-SKU environments required)
• Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
• End-to-end ownership of Search, Shopping, and Performance Max campaigns
• Experience running Meta Ads for ecommerce acquisition and retargeting
• Comfortable operating independently with full ownership of budget and performance

Details:

• Full-time, Onsite role
• Location: Miami (Doral area)
• Salary: $80k$90k base