Email Marketing & Retention Specialist

Email Marketing & Retention Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

A digital experience and marketing agency that builds and grows consumer eCommerce brands. Services span lifecycle/retention marketing (email/SMS), website redesigns and replatforming, conversion optimization, and branding/creative, delivered through project engagements and ongoing programs. The team operates as a B2B partner focused on measurable growth across storefronts and campaigns.

We're hiring an Email Marketing & Retention Specialist to execute calendar campaigns and automated flows for multiple clients. You will manage end-to-end email/SMS production in the ESP, maintain content calendars, write on-brand copy, coordinate with design, and ensure deliverables ship accurately and on time. The role also supports reporting, segmentation, and QA of logic and assets to drive revenue growth through effective retention programs.

Location: 100% Remote (LATAM only)
Language Requirements: Advanced English (C1+)
Schedule: Full-time, aligned with EST
Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

Responsibilities:

• Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP
• Maintain monthly content calendars, write error-free on-brand copy, and run thorough QA across logic and assets
• Coordinate with design to translate briefs into on-time campaign deliverables
• Partner with account/strategy to support Email & SMS services, contribute to revenue-oriented retention plans, and assist with reporting
• Create segmentation and workflow structures that keep programs accurate, discoverable, and performance-ready.

Qualifications:

• 2+ years in retention marketing (email/SMS/loyalty) with hands-on execution.
• ESP experience (Klaviyo required); comfort with WYSIWYG template editors.
• HTML experience preferred (not required).
• Shopify experience preferred and familiarity with apps such as Yotpo, Loyalty Lion, JustUno, or Privy.
• SMS experience preferred (Klaviyo, Postscript, or Attentive).
• Strong content writing skills with the ability to adapt tone and style.
• Understanding of email analytics and the ability to derive insights.
• Ability to distinguish and deploy campaigns vs. flows/automations effectively.
• Ability to create segmented lists aligned to strategy.

If you meet the experience outlined above, we'd love to hear from you. Please applyour team is excited about your application and will be in touch as soon as possible.