Anthropologie Creative Merchandise Manager
Anthropologie
Role Summary The Anthropologie Creative Merchandising Manager will be responsible for developing and executing trend led merchandising strategies that resonate with both our existing + incoming customer. This role requires a blend of creativity, strategic thinking, and strong cross functional influence.
Role Responsibilities
Role Responsibilities
- Collaborate with the Buying + Merch on post IR ideation, and Styling + Creative / Design Teams to develop + execute creative strategies.
- Focus on priority areas to ensure alignment with business goals.
- In partnership with Marketing, implement a trend-led approach to resonate with target audiences.
- Communicate creative needs to the cross-functional team.
- Convey channel support requirements to relevant team members.
- Partner with the Digital Merchandising team to analyze business data.
- Interpret business insights into actionable creative strategies.
- Identify additional opportunities to drive demand and improve conversion rates (CVR) throughout the concept-to-customer pipeline.
- Implement strategies including, but not limited to, creative ideation, product detail page (PDP) improvements, competitive storytelling, email and onsite testing, and social media initiatives.
- Edit product detail page (PDP) images to effectively tell stories for email, social media, and paid advertising needs.
- Identify and prioritize creative content requirements for the Design, Marketing and Brand Voice teams.
- Prioritize curiosity and actively share relevant social and market trends for team interpretation and application
Vacancy posted 3 days ago
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