Chief Marketing Officer, Retail Medical

MarketPro has partnered with an innovative, rapidly scaling healthcare services company on a confidential search for its next Chief Marketing Officer. Backed by a leading private equity firm, this organization is transforming how individuals, employers, and physicians experience primary and concierge care—offering a modern, membership-based model that delivers better access, deeper relationships, and improved outcomes.

Unlike traditional healthcare services companies, this firm operates at the intersection of care delivery innovation, physician empowerment, and consumer engagement. Its two complementary business units—advanced primary care for employers and turnkey concierge medicine enablement for physicians—position the company at the forefront of a fast-growing, disruptive segment of healthcare.

As the business enters a pivotal growth phase, the Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for shaping enterprise growth strategy, accelerating customer acquisition, strengthening brand leadership, and building a world-class marketing organization.

The Chief Marketing Officer will own the enterprise marketing strategy across both business units, leading all aspects of demand generation, patient acquisition, brand strategy, customer engagement, analytics, and marketing operations. This executive will be responsible for creating scalable growth strategies that accelerate revenue, strengthen market position, and drive measurable business outcomes across both B2B and B2C audiences.

This role requires a strategic thinker with exceptional execution skills and a proven track record of scaling revenue, generating high-quality leads, and driving consumer engagement—particularly within retail-oriented healthcare environments. The ideal candidate is equally comfortable shaping enterprise strategy, leading high-performing teams, and leveraging data and analytics to drive measurable business outcomes.

The ideal candidate is a strategic, growth-oriented executive who combines strong commercial instincts with the ability to build teams, develop scalable growth engines, and influence business outcomes at the highest levels of the organization.

We are seeking a remarkable leader who is drawn to a fast-paced, high-accountability environment with significant ownership, visibility, and opportunity for impact.

Key Responsibilities

Executive Leadership

• Serve as a key member of the executive leadership team, contributing to overall business strategy, growth planning, and organizational priorities.
• Partner closely with the CEO, Board of Directors, and senior leadership team to communicate growth initiatives, business performance, and strategic opportunities.
• Help shape long-term growth strategy while ensuring marketing investments are aligned with enterprise objectives and value creation goals.
• Act as a visible ambassador for the organization, strengthening brand awareness and market leadership across healthcare, employer, physician, and consumer audiences.

Strategic Leadership & Growth

• Develop and own the comprehensive marketing strategy across both business units, including demand generation, retail acquisition, brand development, and digital marketing.
• Architect the marketing roadmap to support aggressive growth goals across both B2B audiences (employers, brokers, consultants, and physicians) and B2C audiences (patient acquisition and retention).
• Own annual marketing planning, forecasting, budgeting, and resource allocation.
• Define, hire, and scale the marketing organization in alignment with revenue goals and long-term business objectives.
• Evaluate and continuously evolve the organization's marketing capabilities, operating model, technology infrastructure, agency partnerships, and talent strategy to support future growth.
• Build scalable marketing systems, processes, and measurement frameworks that support expansion into new markets and customer segments.
• Lead enterprise-wide growth initiatives that strengthen customer acquisition, retention, engagement, and lifetime value.

B2B Demand Generation

• Design and execute sophisticated lead-generation campaigns targeting employed and independent physicians considering a transition to concierge medicine.
• Lead multi-channel demand generation programs targeting employers, benefits brokers, consultants, and other strategic partners.
• Optimize the full funnel from awareness and engagement through pipeline creation, sales-qualified opportunities, and revenue attribution.
• Oversee account-based marketing, events, webinars, partner marketing initiatives, and sales enablement programs.
• Collaborate closely with Sales leadership on pipeline health, forecasting, account prioritization, and growth strategies.

B2C / Retail Patient Acquisition

• Drive patient acquisition and appointment volume through integrated campaigns spanning paid media, organic search, social media, direct mail, local activations, community engagement, and partnership marketing.
• Lead brand strategy, creative direction, positioning, and messaging that differentiates the organization in a competitive healthcare landscape.
• Develop and optimize customer lifecycle marketing initiatives, including email, SMS, CRM automation, retargeting, and loyalty programs.
• Enhance customer engagement and retention strategies to maximize long-term patient value and advocacy.

Analytics, Insights & Performance Management

• Own marketing KPIs and foster a culture of measurement, experimentation, optimization, and accountability.
• Deploy advanced analytics to support attribution modeling, customer acquisition cost optimization, lifetime value analysis, and cohort tracking.
• Present performance dashboards, growth forecasts, and strategic recommendations to executive leadership and the Board of Directors.
• Deliver executive-level reporting and growth insights that connect marketing investment directly to revenue growth, customer acquisition, and business performance.
• Develop forecasting models and measurement frameworks that support strategic planning, resource allocation, and enterprise growth objectives.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and develop a high-performing marketing organization with clear career paths, performance standards, and leadership development opportunities.
• Cultivate a culture of accountability, innovation, collaboration, and continuous improvement.
• Develop leadership capabilities across the marketing function while creating succession plans that support long-term organizational growth.
• Partner closely with Sales, Operations, Clinical, Product, Business Intelligence, and Finance leaders to align marketing with company objectives.
• Create shared KPIs, operating rhythms, and performance frameworks that drive alignment and execution across the organization.
• Champion customer insights, brand standards, and voice-of-customer initiatives across all touchpoints.

Qualifications

Required

• 15+ years of progressive marketing leadership experience, including responsibility for enterprise growth strategy, customer acquisition, and organizational leadership.
• Demonstrated success driving both B2B demand generation and B2C customer acquisition with measurable revenue impact.
• Proven track record driving growth within multi-site, multi-market, or high-growth organizations.
• Experience leading integrated marketing programs spanning digital, analytics, content, brand, creative, CRM, and field marketing.
• Demonstrated success building and scaling marketing organizations within high-growth or private equity-backed environments.
• Proven ability to translate marketing investments into measurable business outcomes, including revenue growth, customer acquisition, pipeline generation, and profitability.
• Experience presenting business performance, growth initiatives, and strategic recommendations to executive leadership teams, investors, or boards of directors.
• Strong ability to recruit, lead, and develop high-performing teams.
• Expertise in analytics, CRM platforms, marketing technology, attribution modeling, and performance measurement.
• Exceptional communication skills, executive presence, and strategic decision-making capabilities.
• Experience evaluating, managing, and optimizing agency and partner relationships.

Preferred

• Experience within multi-site healthcare, retail health, primary care, specialty care, wellness, or adjacent healthcare services environments.
• MBA or Master's degree in Marketing, Business, Communications, or a related discipline.
• Experience operating within a private equity-backed, venture-backed, or other high-growth environment.

Success Profile — What World-Class Looks Like

• Enterprise-minded growth leader who combines strategic vision, operational excellence, and commercial acumen to drive measurable business impact.
• Evidence-based decision maker who balances creativity with rigorous analytics.
• Growth obsessed, with a history of delivering ambitious business objectives.
• Builder of high-performing organizations with a track record of developing talent, creating accountability, and scaling marketing capabilities.
• Thrives in dynamic, fast-paced environments and embraces the opportunity to help shape the future direction of a growing organization.
• Builder mindset—able to create systems, processes, and teams from the ground up.
• Brand storyteller with a relentless focus on customer experience, differentiation, and long-term value creation.