Paid Search Specialist (Google Ads)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Search Specialist (Google Ads) based in Germany. This remote Paid Search Specialist role is focused on driving high-quality lead generation for B2B clients across North America through performance-driven Google Ads campaigns. You will be responsible for managing multiple client accounts, optimizing campaigns for measurable business outcomes rather than vanity metrics. The role involves deep hands‑on work across Google Ads and Microsoft Ads, with occasional support for Meta Ads campaigns. You will analyze performance data to continuously improve targeting, bidding strategies, and conversion efficiency. A strong emphasis is placed on understanding client businesses and translating that into effective paid media strategies. This position is ideal for a data‑driven marketer who thrives in fast‑paced agency environments. You will play a key role in helping clients scale through smarter, AI‑enhanced paid search strategies. Accountabilities Manage and optimize 20–30 Google Ads accounts for B2B clients, ensuring campaigns consistently generate qualified leads and strong ROI. Build and maintain Search, Performance Max, Display, and Remarketing campaigns aligned with client acquisition goals. Manage Microsoft Ads (Bing) campaigns and support Meta Ads initiatives when required. Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities. Write and refine conversion‑focused ad copy, leveraging AI tools and collaboration with content teams where needed. Continuously optimize campaign performance through bid adjustments, budget allocation, A/B testing, and search term analysis. Collaborate with Customer Success, SEO, and design teams to align paid campaigns with broader marketing strategies. Deliver monthly performance reports with insights, recommendations, and clear improvement strategies. Identify opportunities to improve lead quality, conversion rates, and overall account growth. Stay updated on Google Ads features, AI‑driven tools, and evolving paid media best practices. Requirements 2–5 years of hands‑on experience managing Google Ads campaigns, preferably within a digital marketing agency environment. Proven experience managing 20+ client accounts simultaneously in a fast‑paced, performance‑driven setting. Strong expertise in Google Ads and Microsoft Ads (Bing Ads), including campaign setup, optimization, and scaling. Experience with Meta Ads is a strong plus for cross‑channel campaign execution. Solid understanding of lead generation strategies for local and B2B service businesses. Strong knowledge of keyword research, bidding strategies, conversion tracking, and campaign optimization techniques. Experience with Google Analytics 4, Google Tag Manager, and Looker Studio for performance measurement and reporting. Excellent analytical thinking, communication skills, and ability to manage time effectively across multiple accounts. Familiarity with AI tools such as ChatGPT or Gemini for campaign optimization and workflow improvement is a plus. Benefits Fully remote role with structured working hours aligned to IST (1 PM – 10 PM). Opportunity to manage high‑impact campaigns for North American B2B clients. Exposure to an AI‑first marketing environment focused on innovation and performance marketing. Collaborative work culture with SEO, content, design, and analytics specialists. Continuous learning opportunities in paid media, automation, and AI‑driven marketing tools. Work on performance‑focused campaigns where results directly impact client business growth. Flexible and modern agency environment encouraging experimentation and optimization. #J-18808-Ljbffr Jobgether