Senior Manager, Marketing Business Partner

HGH MARKETINGSenior Manager, Marketing Business PartnerFour Regional Openings: North | East | Central | SouthNORTHEASTCENTRALSOUTH Position OverviewHGH Marketing is hiring four Senior Manager, Marketing Business Partner positions - one for each of our four operating regions. Each Business Partner owns the marketing relationship for approximately 6-7 home services locations within their region, serving as the primary point of contact between the centralized marketing team, the Regional Vice President and the General Managers who operate those locations. This is not a traditional analyst role. It requires equal parts analytical capability, business judgment, and relationship management across marketing and operations. The right candidate is comfortable presenting performance data to a P&L-owning General Manager one day and briefing marketing leadership on competitive market shifts the next. They manage competing demands across multiple markets, drive engagement with GMs who may not seek out the relationship, and serve as a credible voice for both the field and the centralized marketing function. Each role is aligned to one operating region (North, East, Central, or South). When applying, please indicate your preferred region and note any relevant geographic market experience. What You Will OwnGM Partnership & Performance CommunicationServe as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.Lead weekly operational intelligence cadences, fed back to central marketingMonthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goalsPlan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward planBuild productive working relationships with all assigned GMs, including disengaged onesAttend Integrated Business Planning sessions with your regional RVP Performance Reporting & Spend TransparencyOwn the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive. Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnelIdentify performance anomalies and escalate with recommended next stepsDeliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls Market Intelligence & Field InsightsMaintain a structured process for capturing competitive activity, local demand signals, and service capacity constraintsSubmit intelligence into the centralized M365 system on defined cadence standardsProduce a monthly field intelligence brief for the central marketing teamRepresent the RVP and GM perspective in central marketing planning discussions Cross-Functional CollaborationWork with channel managers across each marketing disciplineCollaborate with Data & Analytics as RVP and GM-facing reporting maturesEngage Central Marketing Teams when relevant GM questions surfacePartner with your regional RVP on cadence planning and operational alignmentAttend Operational planning meetings for regional alignment What Is Not Part Of This ScopeProcess collateral orders or asset production tasks - these route through the ordering portalAction strategy requests from individual GMs - these are evaluated centrallyBuild individualized marketing strategies at a single GM's directionServe as a direct-dial escalation path that bypasses central marketing structure Central marketing owns strategy. GMs own operational context. The Business Partner manages the boundary between the two - holding that line is a core competency of the role. What We Are Looking For RequirementWhat it means in practiceExperience5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication. Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred. Data fluencyReads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.Relationship managementTrack record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.Business acumenWorking knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.CommunicationStrong written and verbal skills. Adjusts depth and complexity based on audience.Boundary managementRedirects out-of-scope requests professionally. Maintains structural boundaries even when a stakeholder pushes back.TechnologyStrong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such a Adobe, Canva, Miro, etc. and experience with Service Titan Preferred. Compensation & Structure ComponentDetailsTitleManager, Marketing Business PartnerDepartmentPerformance MarketingReports ToSVP, Performance MediaBase Salary$90,000 - $120,000 depending on experience and marketBonusEBITDA-based bonus planTypeFull-Time / RemoteTravelPeriodic regional travel for QBRs and GM relationship developmentStrikepoint Group Holdings | HGH Marketing | June 2026

Job Posted by ApplicantPro