Route Sales Delivery Driver - CDL
$70kPrimo Brands
Job Description
Job Description
Overview
Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
The Route Sales Delivery Driver’s primary responsibilities are to provide premium customer service within a designated territory (residential, commercial, and retail), accelerate growth and revenue, and work safely. This role is highly interactive, has a strong sales and service focus, and requires the ability to safely operate a Commercial Motor Vehicle (CMV).
Reporting Location : Grand Rapids, MI
Compensation: Average earning potential of approximately $70,000 / year (uncapped commission after training) paid weekly
• Training and service route rate of $212 / day (CDL)
• Commission earnings are approximate only and are not guaranteed as they depend on individual circumstances and effort (based on 2025 averages)
Schedule : Monday – Friday (Saturdays dependent on business needs)
Start Time : Between 6 am - 7 am until workload completed
Benefits of working for Primo Brands:
Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)
Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP)
Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment
Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits
Responsibilities
Skills Required:
Safety Focus
Operate a commercial vehicle in a safe and responsible manner, follow defined safe work practices, and complete DOT required documentation daily
Adhere to our safety policies which includes the prohibited use of electronic devices while driving and reporting any on-the-job incidents or changes in driving status
Service Orientation
Be courteous, outgoing and always maintain a professional image
Meet each customer’s individual preference by delivering the correct products to the right location during their scheduled day and timeframe
Maintain necessary delivery information on all accounts including cash and receipts
Find opportunities to maximize efficiencies and bring actionable solutions to leadership
Act as a team player by supporting the team with decisions and helping others when needed
Provide professional water dispenser cleaning services to customers while adhering to a strict quality process
Selling Skills
Use a business owner’s mindset to drive growth, identify and open new accounts, particularly in the UDS (up-and-down-the-street) channel including convenience stores, small independent groceries, bodegas, etc. in order to build route density and increase individual commission opportunities
Fully develop new and existing accounts by selling our full portfolio of products inside and outside of normal working hours
Adhere to pricing and promotion guidelines set forth by Primo Brands
Monitor the competitive environment to understand and leverage sales opportunities
Upsell additional products and services to existing customers and achieve monthly customer acquisition goals
Qualifications
High School Diploma, GED, or equivalent work experience
Ability to secure and/or maintain a CDL Class B with airbrake endorsement (for applicable CDL positions)
Primo Brands is a certified CDL provider and can assist you with obtaining your Class B CDL where available.
Service-oriented with strong face-to-face sales skills
Ability to work independently, efficiently, and in different types of weather
Ability to lift and carry an average of 250+ units per day, each weighing up to 60 lbs., using product handling tools as appropriate, with or without a reasonable accommodation
Must be able to meet the physical demands of the role including sitting, standing, walking, lifting, stooping, bending, squatting, pushing and pulling with or without a reasonable accommodation
Ability to climb in and out of a commercial vehicle on average 40-55 times per day
Ability to work an average 45-hour week or more, including variable start/end times
Must have the ability to obtain a DOT medical card for the purpose of working for Primo Brands
Must possess a clean driving record which means: in the last 3 years you’ve only had 1 license, no driving-related suspension(s), revocation, or cancellation, no disqualifying offenses, no more than 2 moving violations and no reckless driving incidents and in the last 3 years, no major driving offenses including DUI/DWI, refusal to test, leaving the scene, driving a commercial vehicle without a CDL, or at-fault fatal accident
Must be 21 years of age or older (DOT requirement)
Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.
Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.
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