Digital Marketing Director

A rapidly growing, multi-site healthcare organization headquartered in Tennessee is seeking a Director of Digital Marketing to lead and scale its digital growth strategy. This individual will play a critical role in driving patient acquisition, optimizing marketing performance, and strengthening brand visibility across a distributed network of healthcare locations. The ideal candidate brings a strategic mindset combined with hands-on expertise in CRM platforms, SEO, paid search (Google Ads), and multi-site digital campaign execution within a regulated healthcare environment. This role partners closely with executive leadership, operations, and clinical teams to ensure marketing initiatives directly support organizational growth objectives. Key Responsibilities Lead and execute a comprehensive digital marketing strategy across a multi-location healthcare platform Own and optimize CRM strategy, including lead management, patient journey mapping, attribution, and conversion tracking Drive organic growth through SEO strategy, local search optimization, and ongoing content performance analysis Oversee Google Ads and paid media campaigns, managing budgets, performance metrics, and ROI optimization Develop and manage integrated digital campaigns across search, display, social, email, and web Partner with internal stakeholders to align marketing initiatives with operational and clinical goals in a remote environment Analyze performance data and deliver clear insights and recommendations to senior leadership Ensure all digital initiatives comply with healthcare regulations and brand standards Lead, mentor, and collaborate with internal team members and external agency partners Qualifications 8+ years of progressive digital marketing experience, preferably within healthcare or highly regulated industries Proven success managing multi-site or multi-brand digital marketing strategies Deep expertise in CRM platforms (Salesforce, HubSpot, or similar) Strong command of SEO, SEM, and Google Ads with measurable growth results Experience building and scaling data-driven digital campaigns Strong analytical skills with the ability to translate data into actionable insights Leadership experience with distributed teams and external vendors Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred) Why This Role Fully remote leadership role with national impact Organization headquartered in Nashville, TN Opportunity to shape and scale enterprise-level digital marketing strategy Collaborative, mission-driven healthcare organization Competitive compensation and comprehensive benefits package #J-18808-Ljbffr Confidential