Product Marketing Manager, MSP

Why Join Us?

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies and Newsweek's list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

We are seeking a master storyteller with an aptitude to take very technical concepts and transform them into compelling and understandable stories. The Product Marketing Manager will drive product and technical marketing across our MSP portfolio, including email security, browse, collaboration, SASE, AI, WAF, Firewall, endpoint, and mobile security solutions, to develop content, go-to-market plans, and campaign strategies. You'll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. This person is a subject matter expert and has exemplary leadership skills to inspire cross-functional teams.

If you're passionate about:

• Building for the MSP/MSSP ecosystem
• Turning technical innovation into partner-ready stories
• Driving real pipeline with content and GTM strategy

Key Responsibilities

Product Marketing (50%)

• Own MSP-focused messaging and positioning for the MSP portfolio, spanning both sell-to and sell-through go-to-market motions.
• Develop partner-centric value propositions (multi-tenancy, automation, margin, ease of use, scalability)
• Collaborate with product management on roadmaps, packaging, and MSP platform strategy
• Lead GTM strategy and launches tailored to MSP buying motions and service delivery models
• Build and maintain competitive positioning, especially against key players
• Translate product capabilities into clear partner outcomes (faster onboarding, lower operational overhead, higher attach rates)

Content Marketing (50%)

• Create high-impact content across the funnel:
  • MSP playbooks, solution briefs, landing pages
  • Campaign messaging, email nurture, and website copy
  • Sales decks, battlecards, and objection-handling assets
  
  
  
• Develop partner-facing campaigns that drive recruitment, enablement, and pipeline
• Turn threat research and product innovation into thought leadership tailored to MSPs
• Build scalable sales and partner enablement content to accelerate deal cycles
• Support webinars, partner events, and distributor initiatives with targeted messaging and assets

Qualifications

• 5+ years in product marketing, content marketing, or product management (cybersecurity, SaaS, or cloud preferred)
• Strong understanding of MSP/MSSP business models (services-led selling, multi-tenant platforms, recurring revenue)
• Proven ability to build end-to-end GTM strategies and content
• Exceptional storytelling and copywriting skills-able to simplify technical concepts
• Experience working with channel sales, partners, or distributors
• Strong collaboration skills across product, sales, and marketing teams
• Self-starter who thrives in fast-paced, matrixed environments

Must be eligible to work in the US without sponsorship from an employer now or in the future.

EOE M/F/Veterans/Disabled