Senior Marketing Automation Consultant

The Company Serving the People Who Serve the People Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. Job Summary The Senior Marketing Automation Consultant serves as an experienced strategic advisor and subject matter expert in marketing automation, digital strategy, and customer experience. This client-facing role is responsible for leading complex engagements, guiding clients through digital transformation, and delivering measurable outcomes using platforms like Act-On and other digital tools. The senior consultant brings deep expertise in marketing automation, especially with Destination Marketing Organizations (DMOs), and excels at translating data and insights into actionable strategies. This role requires an expert blend of technical proficiency, strategic thinking, and strong communication skills to drive client success and innovation. What Your Impact Will Look Like Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation Mentor junior team members and contribute to the development of internal best practices and training materials Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy Contribute to thought leadership through internal documentation, webinars, and client-facing content You Will Love This Job If You Have 3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO Proven success in a client-facing role with strategic influence and leadership responsibilities Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems Advanced analytical skills with experience in campaign performance analysis and optimization Excellent communication and presentation skills, with the ability to influence stakeholders at all levels Experience mentoring or leading junior team members Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools Ability to manage multiple projects independently while contributing to team goals Detail-oriented with a strong sense of accountability and ownership Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment Strong travel and tourism industry knowledge Pay Range USD $62,300.00 - USD $80,000.00 /Yr. About Us Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! Security and Privacy Requirements Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. The Team We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. A few culture highlights include – Employee Resource Groups to encourage diverse voices Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs. Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. We bring in special guests from time to time to discuss issues that impact our employee population The Impact We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here. The Benefits At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member: Flexibility & Balance Flexible Time Off – Take the time you need to rest, recharge, and live your life. Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. Work From Home Reimbursement – Support a productive home office environment. Health & Wellness Multiple Health Plan Options – Including a 100% employer-paid plan. Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. Fitness Reimbursement Program – Stay active, your way. On-Demand Mental Health Support – Access to Headspace and other wellness tools. Family & Future Paid Parental Leave – For both birthing and non-birthing parents. Traditional & Roth 401(k) – With a generous company match. Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. Growth & Recognition Online Learning Platforms – Fuel your professional development. Competitive Salary & Bonuses – Your contributions are valued and rewarded. Equal Opportunity Employer Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law. #J-18808-Ljbffr Granicus