Tourism Content Marketing Manager

Job Description

Job Description

Description:

Location: Raleigh, North Carolina (hybrid/office as applicable)
Schedule: Monday and Friday remote, Tuesday-Thursday in office (based on business needs)

About EDPNC

At EDPNC, our mission is to improve the economic well-being and quality of life for all North Carolinians. In partnership with state, regional, local, and private sector leaders, we support North Carolina’s growth through business recruitment, existing industry support, international trade and export assistance, small business counseling, and tourism promotion.

As a public-private partnership serving on behalf of the State of North Carolina, EDPNC operates at the intersection of public service and economic strategy. Our work helps attract investment, support employers, strengthen communities, and position North Carolina as one of the best places in the country to live, work, and do business.

We are a collaborative, mission-driven organization that values professionalism, initiative, responsiveness, and strong relationships. The work is fast-paced, meaningful, and highly collaborative, offering employees the opportunity to engage with leaders across business, government, and communities throughout the state. At EDPNC, team members are motivated by the opportunity to make a tangible impact while working alongside smart, dedicated people who care deeply about North Carolina’s future.

Why Join Us?

• Work with a passionate team dedicated to promoting North Carolina’s vibrant tourism industry.
• Travel and engage with leading media professionals and influencers to tell the state’s unique stories.
• Be part of a mission-driven organization that drives economic growth through tourism.

About the Role

As a Content Marketing Manager at Visit North Carolina, you will be at the forefront of promoting our state's attractions, culture, and experiences to travelers from around the world. You will play a pivotal role in shaping our brand's narrative through compelling content creation, management, and strategy. We are seeking a passionate and creative individual who can lead our content efforts, driving engagement, and inspiring wanderlust among our audience.

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What You’ll Do

Content Strategy and Planning

• Develop, oversee and execute an integrated content strategy aligned with our tourism objectives and target audience. Working with Brand Marketing Manager to ensure alignment with brand identity.
• Collaborate with cross-functional teams including Public Relations, Film, and Partner and Industry Relations (Outdoor NC); and contracted agencies, including but not limited to travel guide publisher, Marketing AOR, media vendors, etc. to identify key content themes and initiatives.
• Direct the content team within the marketing agency of record overseeing the relationship with and output of that team to achieve Visit North Carolina's goals.
• Foster audience engagement and performance through interactive content, storytelling, and user-generated content initiatives.
• Oversee content calendar; review content performance and adjust strategies as needed.
• Provide input and strategy direction on marketing agency of record media purchases and partner program creation alongside Brand Manager and Director of Marketing.

Content Channel Management

• Oversee development, execution and editorial of content across the following owned channels:
• Website: Oversee VisitNC.com strategy and functionality, working with agency teams to continuously improve user experience and enhance content opportunities.
• Social Media: Manage the state tourism office's presence on owned social media/algorithmic platforms, ensuring engaging content that fosters performance.
• Email: Manage execution of direct email marketing campaigns to nurture leads, promote events, and share travel-related content.
• Travel Guide: Oversee editorial content for the NC Travel Guide, working with publisher of record and editorial team.
• Oversee development, execution and editorial of content across the following shared/borrowed channels:
• Content Creators: Oversee strategy and management of content creator partnerships, working with agency teams and creators to develop engaging, brand-aligned content that supports visitation goals and audience engagement across digital platforms.
• Custom/Sponsored Content: Oversee the procurement of custom content and editorial direction, working closely with media buying team and Marketing Brand Manager to ensure that publishers are a good fit with our overall visitation and audience segment goals.

Program Management and Other Responsibilities

• Attends weekly agency status meetings. Build positive working relationships with agency vendors.
• As needed, attend/represent Visit NC at relevant industry events, conferences and stakeholder meetings, including NC Travel & Tourism Board, NC Travel & Tourism Coalition and EDPNC Board of Directors meetings as needed.
• Attends meetings with industry partners, including regional tourism conferences/gatherings as needed.
• Stays current on marketing best practices and industry trends, which may require attending educational conferences or training.
• Reviews and approves expenses relating to content marketing programs.
• Assists with other Visit NC responsibilities, as needed.

Note: Although this position has no direct reports, position requires oversight/assistance of international and domestic representative contractors, coordination of finances for groups and significant professional judgment.

Who Should Apply

• High school diploma or GED required; Bachelor's degree preferred
• 3-5 years marketing or writing experience required; Experience in a tourism related field preferred

Licenses and Knowledge

• Proficiency in MS Office specifically Outlook, Excel, and PowerPoint
• Basic experience with Adobe
• Salesforce or other CRM experience preferred
• Valid Driver’s license and passport
• Basic Economic Development Certification (or equivalent) is a plus

Key Competencies

• Requires ability to work independently to perform job requirements with minimal supervision
• Use sound judgement, discretion and discernment. Considers all facts before deciding on the most appropriate action.
• Maintain high level of productivity and self-direction
• Complete work in a timely manner and is responsible and accountable for job performance
• Plan and organize tasks and work responsibilities to achieve objectives
• Skilled in relationship building and networking with a diverse population of organizations and associations
• Highly developed oral and written communication skills
• Excellent time management skills, including the demonstrated ability to meet timelines and prioritize multiple projects
• Team orientation and ability to work effectively with peers, subordinates and supervisors

We Invest in Our People—Professionally and Personally.

At EDPNC, our benefits are designed to support your career, well-being, and life outside of work.

• Competitive compensation and performance incentives that reward impact and results
• Hybrid work schedule that supports flexibility, and balance
• Generous time off , including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
• 401(k) with a 5% employer match after six months to help you build long-term financial security
• Paid parental leave , including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters
• Comprehensive medical, dental, and vision coverage , with HSA and FSA options
• Company paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind
• Employee Assistance Program that covers your entire household’s wellbeing
• Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
• Corporate amenities such as paid parking, gym access and complimentary snacks
• Family Forward Certified , reflecting our commitment to family-friendly workplace practices

Apply Now

Join us in shaping North Carolina’s economic future!