Event Specialist

POPLIFE is hiring a part-time Event Activation Specialist to represent a spirits client in college markets. The Event Activation Specialist is responsible for creating engaging moments for GenZ in college markets that raises brand awareness, attracts new GenZ, and drives commercial and marketing success. GENERAL ROLES & RESPONSIBILITIES Be a constant advocate for the Brand by making it part of your day to day social life. Develop cultural events and sampling opportunities at key accounts to encourage trial and purchase. Build strong relationships with key accounts and encourage consumption and sales at key accounts. Actively engage with Brands social channels to stay up to date. Create social media content that aligns with brand and legal guidelines. Distribute exclusive branded swag to peers. Attend weekly calls and maintain clear communication with internal teams. Submit accurate and timely reports weekly, monthly and quarterly. Manage budget responsibly when activating and supporting accounts. QUALIFICATIONS/REQUIREMENTS 21+ years of age Active and influential social media presence Strong understanding of local trends and movements Outgoing, well spoken, and confident in commanding a room Direct ties to bar management, bartenders, lifestyle creators, and DJ’s a plus Events, hospitality or creator path as a plus Ability and willingness to work non-traditional hours (nights/weekends) COMPENSATION & BENEFITS Compensation commensurate with experience and skill set This is a part time contract position Business expense account to support the role #J-18808-Ljbffr