Campaign Marketing Manager Americas

Campaign Marketing Manager AmericasA10 Networks is seeking a results-driven Marketing Campaign Manager. This role is responsible for planning, executing, and optimizing integrated multi-channel marketing programs that generate pipeline, acquire new customers, and expand existing accounts across the Americas. You will apply your expertise in digital marketing, demand generation, partner marketing, and regional field marketing to deliver coordinated campaigns and experiences throughout the buyer and customer lifecycle to maximize engagement, pipeline, and revenue.Success in this role will be measured by pipeline creation, new logo acquisition, campaign performance, and return on marketing investment.This position reports to the Head of Americas Marketing.Key ResponsibilitiesDevelop integrated marketing campaigns strategies aligned with business objectives and sales prioritiesPlan and execute multi-channel marketing programs across field marketing, partner marketing, digital marketing, email, direct mail, social media, webinars, events, account-based marketing (ABM), paid media, MDF programs, and other demand generation tacticsDrive campaigns that primarily generate new customer acquisition while also supporting customer engagement, adoption, expansion, and retentionLead regional field marketing initiatives, including tradeshows, executive roundtables, customer events, and seminars, ensuring alignment with campaign strategy, regional business objectives, and sales priorities. Collaborate closely with Sales, Product Marketing, Corporate Marketing, and Marketing Operations to ensure alignment of campaign strategy, execution, and performance.Build comprehensive campaign plans that define target audience segmentation, messaging, offers, channel mix, timelines, budgets, and success metricsManage campaign concepts through execution from planning through launch, optimization, and post-campaign analysisMeasure and report on campaign performance, pipeline contribution, marketing-influenced revenue, conversion metricsManage campaign budgets, agencies, vendors, and marketing investments to maximize business impactPresent campaign performance, recommendations, and business impact to marketing and sales leadershipQualificationsBachelor's degree in marketing, business, or related field.5+ years of B2B technology marketing experience in integrated marketing, campaign management, demand generation, field marketing, or related rolesDemonstrated success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipelineStrong understanding of demand generation, buyer journeys, campaign planning, audience segmentation, marketing analytics, and ROI measurementExperience executing campaigns across multiple marketing channels, including digital marketing, email, direct mail, social media, webinars, events, ABM, and paid mediaDemonstrated ability to manage multiple campaigns simultaneously while collaborating with cross-functional teamsHands-on experience with Salesforce, Marketo, ZoomInfo, Asana, and marketing analytics and automation platformsExcellent written and verbal communication skills with attention to detailWillingness to travel approximately 20-30%, as neededA10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.#LI-AN1 - HybridTargeted compensation guideline: $110,000 - $145,000. Compensation will vary based on number of factors, including market demand for specific skills, role type, job level, and individual qualifications. Final salary offers are determined by considerations including, but not limited to, subject matter expertise, demonstrated skill level, relevant experience, geographic location, education, certifications, and training.SummaryLocation: San Jose, CaliforniaType: Full time