Product Manager, Email Marketing

Join Goodwin's Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team - all business professionals at the firm, you'll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. Here, we're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers. The Email Marketing Product Manager owns the technical architecture, configuration, integrations, and product roadmap for our email platform, Microsoft Dynamics 365 Customer Insights Journeys (CIJ), including building, testing, and deploying email campaigns and automated customer journeys. This role translates marketing and business requirements into scalable platform capabilities that support reliable email delivery and effective audience targeting. Partnering with team members across Marketing Strategy, CRM, and Business Intelligence and Analytics, this role establishes technical standards, prioritizes platform enhancements, and ensures CIJ evolves in alignment with business priorities and enterprise technology requirements. This is an opportunity to build an industry-leading email marketing function from the ground up, shaping the platform, processes, and tools that will empower the team, help the department thrive, and drive long-term growth. What You Will Do: Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates, ensuring scalability, maintainability, and alignment with enterprise requirements Own the CIJ roadmap in partnership with Marketing Strategy and Digital & Technology, aligning platform enhancements with business priorities and evolving marketing needs Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent, ensuring accurate audience targeting, quality assurance, required approvals, and clear stakeholder communication throughout delivery Collaborate with cross-functional teams on the design, implementation, and ongoing support of integrations between CIJ, CRM, and event management platforms such as Cvent; lead resolution of complex platform issues, identify root causes, and implement lasting improvements Enable access, configuration, and change management with Digital & Technology; partner with CRM, privacy, and technology teams to incorporate consent, preference management, and data requirements Maintain process and technical documentation, including email build and deployment QA checklists; enforce risk-based QA with additional testing for complex or higher-risk journeys and own technical sign-off for any changes Serve as the primary liaison with vendors supporting email marketing tools and services, coordinating technical support, issue resolution, and enhancements Manage and mentor in-house team and external production resources, setting priorities and supporting team development to ensure accurate, timely delivery of daily requests, marketing campaigns, and foundational platform development Evaluate new CIJ capabilities, coordinate testing, adoption, and training with marketing and technology partners, and align enhancements with campaign delivery needs in partnership with Marketing Strategy Who You Are: 6-8 years of proven work experience in email marketing or an equivalent role; experience working with professional services firms a plus Bachelor's degree in marketing, business administration, or a related field, or equivalent experience Strong Microsoft Dynamics 365 Customer Insights Journeys platform knowledge and experience integrating email platforms with CRMs and analytics tools required Microsoft Dynamics 365 certification preferred Experience with Cvent or a comparable event management platform preferred Experience with email testing and validation tools, such as Litmus, Email on Acid, or Sandbox Experience working with workflow management tools, such as Workfront, Trello, Asana, or Jira Familiarity with HTML/CSS for email A strategic thinker who connects business needs with practical solutions and balances immediate priorities with long-term goals A proactive problem-solver who takes ownership and brings sound judgment and attention to detail A clear communicator who simplifies complex ideas and keeps stakeholders informed and aligned A collaborative team player who builds strong relationships across departments and pitches in where needed An organized, adaptable professional who manages competing priorities while maintaining quality A supportive leader who mentors others, sets clear expectations, and encourages accountability Benefits and More At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including: Health, dental, and vision insurance Life and disability insurance Retirement & Savings Plan Emergency back-up child and adult care Paid vacation, sick time off and holidays Professional development and career advancement opportunities Employee recognition and reward programs Employee wellness and assistance programs Employee discounts and perks The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $120,000.00- $135,000.00 Professional career paths at Goodwin offer you more – and less – than you might expect. You'll find less hierarchy and more meritocracy. You'll have more chances to work across departments and offices, and fewer roadblocks to getting the job done. We believe people are happiest when they're not limited by a 'that's how we've always done it' approach, so we encourage a more imaginative and collaborative working environment. Our Global Operations Team - what we call our GO Team - brings a level of professionalism, enthusiasm and commitment to work each and every day. Goodwin embraces responsible and ethical use of AI in the Hiring Process. #J-18808-Ljbffr Goodwin Procter Boston