Media Planner

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Overview Real Chemistry is looking for a Media Planner to join our growing team! The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand goals. This role involves collaboration with other departments within GTO as well as key external partners. This is a hybrid role, based in any of our US offices—including San Francisco, New York City, Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs. Responsibilities Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home) Draft and issue RFPs to partners Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors Assist with development of client presentation materials and presenting to clients Create, send, and maintain vendor insertion orders / contracts Create and maintain creative spec sheets; liaise with creative agency as needed Code (UTMs), upload, and traffic campaigns Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development Optimize media placements – recommend strategic and tactical changes to maximize campaign performance Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma Develop POVs on emerging media opportunities and trends Maintain media publisher relationships and seek out new media opportunities Research and compile competitive and media landscape data Train Assistant Media Planners Qualifications BS/BA required; Marketing/Advertising concentration preferred Minimum one year of digital media planning experience required Genuine interest in advertising and the health and wellness industry Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing) Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc. Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook) Pharmaceutical or Health/Wellness experience a plus Skills & Competencies Demonstrates leadership skills, takes initiative, is proactive and self‑motivated Client service oriented Strong interpersonal skills and team‑player attitude Strong problem‑solving and critical thinking skills Strong math skills Strong communication skills, verbal & written Excellent organizational and time management capabilities Strict attention to detail, accuracy, and deadlines Committed to working in a diverse and inclusive environment and upholding GTO’s mission, vision, and values Pay Range $50,000 - $65,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job‑related, non‑discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know. #J-18808-Ljbffr Real Chemistry