Global Marketing Manager - Reagents

Lead global product marketing strategy, including segmentation and prioritization of target segments and key accounts using digital signals and market insights. Develop global messaging that articulates scientific/clinical, workflow, and economic value. Ensure consistency of positioning across regions while enabling local adaptation based on market trends and digital engagement patterns. Lead global launch planning with strong emphasis on integrated digital demand capture, regional readiness, and key account activation. Implement integrated launch campaigns, aligning content, web, and media activation with field execution. Own post-launch growth strategy, using real-time performance dashboards to refine account targeting, regional execution, messaging, and channel mix. Own global digital demand generation strategy, integrating SEO, SEM, paid media, and content marketing to drive high-quality pipeline. Partner with Digital/Web teams to build full-funnel campaigns, from awareness to conversion, maximising various digital channels and assets. Continuously optimize landing page experience, conversion rates, and user journeys, ensuring alignment between search intent and content relevance. Drive content strategy to support SEO, demand generation, and thought leadership (applications, workflows, clinical insights). Partner with web teams to optimize site architecture, product pages, and conversion pathways for life sciences and clinical buyers. Define and operationalize global target account segmentation in partnership with regional commercial teams. Identify priority segments and use cases using digital engagement data, search trends, and account-level insights. Collaborate with regional teams to align target account prioritization and enable key accounts teams with personalized content and targeted campaign strategies. Analyze portfolio financial performance, identifying gaps vs. targets and diagnosing drivers across segments, regions, and key accounts. Use data to identify whitespace opportunities, underpenetrated segments, and high-value target accounts. Optimize marketing investments across channels based on ROI, pipeline contribution, and cost efficiency. Develop executive-ready dashboards and presentations to communicate performance, insights, and actions to leadership. Requirements Bachelor's degree required; advanced degree in Life Sciences, Business, or Marketing preferred. ~7+ years of experience in product marketing or commercial marketing within life sciences or diagnostics/IVD required Strong understanding of biopharma and/or clinical lab workflows, customer buying processes, and adoption drivers required Proven track record of leading global launches and downstream commercialization initiatives required Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences required Demonstrated expertise in developing content strategies that fuel demand generation and thought leadership across applications, workflows, and clinical use cases. Proven ability to partner with web and digital teams to optimize site architecture, product pages, and conversion pathways for life sciences and clinical audiences. Strong experience aligning search intent, keyword strategy, and content assets to improve organic visibility, engagement, and conversion performance. Hands-on experience leveraging marketing automation and personalization platforms to nurture leads, accelerate buying journeys, and increase conversion rates. Strong analytical mindset with ability to translate data and insights into actionable marketing strategies. Experience partnering with regional commercial teams to drive local execution and key account engagement strategies. Demonstrated ability to operate effectively in complex, matrixed, global organizations. Willingness to travel domestically and internationally (20%+), and to engage in meetings outside standard business hours to support global time zones, as required. #J-18808-Ljbffr Jobtailor