Email & SMS Specialist

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Email is Twin's existing digital acquisition channel, but it's currently under-performing a fixable problem: high-volume sends are landing in Gmail's Promotions tab, which has paused content testing until placement is resolved. SMS is the opposite situation — entirely net-new, zero SMS sent today, but built on the same Braze platform Email already runs on, so there's no new infrastructure to stand up, only a new channel to launch on infrastructure that already exists. This role owns both channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops, who sets cross-channel priority and sequencing across Direct Mail, Email/SMS, and Search & Discovery. This is an execution and testing role, not a standalone-strategy role — the "what and when" across channels is orchestrated one level up; this role owns the "how well" on Email and SMS specifically. Responsibilities Email Program Ownership Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship. Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing — the immediate, dated problem this role inherits on day one. SMS Buildout (net-new) Build Twin's first SMS program from scratch on the existing Braze platform — greenfield channel, not greenfield infrastructure. Own SMS consent and TCPA compliance from day one, since this is a new regulated channel with its own legal requirements distinct from email. Log every creative, cadence, and segment decision — what was considered, what was chosen, and why — the same discipline as every other Channel Ops role, so today's judgment becomes tomorrow's training data for the Acquisition Engine. Ensure every send is joinable to an individual lead record, not just reconcilable in aggregate. Testing & Optimization Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch. Build on the existing Motivation vs. Barrier messaging framework already validated in market, and extend it to SMS as that channel comes online. Cross-Functional Partnership Reports to the Associate Director, Acquisition Strategy & Channel Ops, who orchestrates priority and sequencing across all channel specialists and partners with the Senior Marketing Analyst and Technical Lead on measurement and infrastructure — this role executes within that direction. Partner with Marketing on creative production and approval — this role tags and measures content; Marketing produces and approves it. AI-Powered Execution Use AI tools such as Claude to draft creative variants and accelerate reporting. Other duties as assigned Qualifications 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance) Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform Experience designing and reading A/B tests Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it Preferred Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM SQL literacy Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $90,000 - $115,000 annually. Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies A remote and accomplished global team Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan Salary range for US jobs US Salary Range

$90,000 - $115,000 USD

As set forth in Twin Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. We may use technology, including AI tools, to help our recruiting team review applications and identify relevant qualifications. These tools support our recruiters but do not make hiring decisions. All applications are reviewed by members of our hiring team. #J-18808-Ljbffr Twin Health India