Senior Demand Generation Specialist

Driving strategic demand generation initiatives, the full-time Senior Demand Generation Specialist will lead multi-channel campaigns, mentor team members, and collaborate across departments to enhance marketing effectiveness in the healthcare SaaS sector. Key responsibilities Lead strategic demand generation programs that drive measurable pipeline growth through ABM campaigns and digital marketing initiatives Oversee the paid media strategy to ensure high ROI, optimizing conversion rates and demonstrating clear ROI on marketing investments Analyze campaign performance and market trends to inform future strategies and optimize resource allocation Required qualifications Bachelor's degree in Marketing, Business, or related field or equivalent experience 4+ years of experience in demand generation or digital marketing, particularly in B2B environments Advanced proficiency with marketing automation platforms and CRM systems Strong analytical skills to drive strategic decisions and optimize campaign performance Proven experience with Account Based Marketing (ABM) strategies and multi-channel campaign execution