Vice President, Brand Strategy

VP, Brand Strategy

Saatchi & Saatchi Health is looking for a VP, Brand Strategy to join our team in New York.

As a VP, Brand Strategy, you will lead the development of brand and communications strategies that drive meaningful engagement across audiences and channels. You will partner closely with cross-functional agency teams and clients to uncover insights, define positioning, and shape integrated campaign platforms that deliver against business goals.

This role requires a strong strategic voice, the ability to synthesize complex information into clear direction, and a deep understanding of how brands connect with consumers and healthcare professionals in today's landscape. You will play a key role in guiding creative development, shaping brand narratives, and elevating the strategic product across accounts.

Key Responsibilities

• Lead development of brand strategy, positioning, and integrated communications plans across key accounts
• Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
• Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
• Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
• Present strategic recommendations to senior clients with confidence and clarity
• Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
• Collaborate across agency partners and disciplines to deliver best-in-class integrated work

Key Competencies

• Strong experience in brand strategy within an agency or consulting environment, ideally within healthcare or wellness
• Deep understanding of brand positioning, audience insight development, and integrated marketing
• Ability to connect data, cultural trends, and customer insights into compelling strategic narratives
• Experience leading cross-channel campaigns (digital, social, media, content, etc.)
• Excellent communication and storytelling skills
• Collaborative mindset with the ability to influence senior stakeholders

Qualifications

• 10+ years of experience in brand strategy, marketing strategy, or related discipline
• Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
• Proven ability to lead strategy on complex, multi-stakeholder accounts

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $129,485 - $207,324 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.