Social Media & Content Specialist

The Opportunity We are seeking a Social Media & Content Specialist to lead and execute the firm's organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. This is not a "post graphics and move on" type of role. Location: Sheffield Village, OH Employment Type: Full-Time We Are Looking For Someone Who Understands How To Distribute content strategically, Capture attention, Drive engagement, Create compelling copy, Build audience trust, and help convert attention into meaningful business opportunities Has general understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space This role will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith's personal brand through consistent, high-quality content distribution and engagement. If you love social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company — this could be a tremendous opportunity. What You'll Be Doing As the Social Media & Content Specialist, you will: Manage and execute content distribution across all social media platforms Create social media copy, captions, titles, thumbnails, and posting assets Schedule and publish content through social scheduling platforms Support the growth of Bill Smith's personal brand social presence Engage with comments, messages, and audience interaction professionally and consistently Collaborate with the Marketing team on monthly content planning initiatives Capture organic internal content around the office, events, and community initiatives Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content Coordinate with external video editors during post-production Monitor analytics, engagement, and KPI performance trends Help improve and optimize the firm's Content OS over time Identify opportunities to improve social media reach, engagement, and lead generation Ideal Candidate Traits Hungry, humble, and smart Organized and proactive Creative and results-driven Comfortable working independently Collaborative and team-oriented Strong communicator and copywriter Entrepreneurial mindset with ownership mentality Interested in growing long-term with a rapidly expanding company Motivated by impact, not just activity Required Skills & Experience Strong understanding of all major social media platforms Experience with Meta Business Suite and LinkedIn management Experience using Canva, Adobe Suite, CapCut, and InDesign Strong copywriting and content creation ability Familiarity with AI tools such as ChatGPT Experience using social media scheduling platforms Basic camera, lighting, and audio production knowledge Ability to manage multiple content workflows simultaneously B2C Social Media Experience Is Strongly Preferred. Financial services experience is not required. Work Environment & Expectations Full-time, in-office role based in Sheffield Village, Ohio Collaborative team-focused environment Occasional weekday evening events (typically 1 or fewer per month) No weekend work expectations Opportunity for long-term growth as the company expands Why Join W.A. Smith Financial Group Be part of a rapidly growing independent advisory firm Work directly with leadership and the Marketing team Help build a modern media and content engine inside the financial industry Make a real impact on firm growth and brand awareness Help families discover financial guidance that could change their future Join a company that genuinely values media, content, creativity, and innovation #J-18808-Ljbffr GREAT LAKES RETIREMENT, INC