Content Writer

About Lagunas Electric Lagunas Electric is a family-owned and operated electrical contractor serving Southern California. We specialize in commercial electrical construction, residential electrical services, electrical utilities, lighting solutions, and ongoing service work. Our reputation is built on reliability, communication, and quality workmanship. As we continue to grow, we're looking for an experienced Content Writer who can help strengthen our brand, communicate our expertise, and create compelling content that connects with customers, contractors, builders, and industry professionals. Position Overview We are seeking a talented and experienced Content Writer with 4+ years of professional writing experience to develop clear, engaging, and results-driven content across our website, digital marketing channels, social media, email campaigns, and business development materials. The ideal candidate is an excellent storyteller who can take technical information and turn it into easy-to-understand, engaging content. Experience writing for the construction, electrical, engineering, home services, B2B, or other technical industries is highly preferred. You should be comfortable researching unfamiliar topics, interviewing subject-matter experts, developing content strategies, and maintaining a consistent brand voice. Key Responsibilities Write, edit, and proofread high-quality content for websites, landing pages, blogs, social media, email campaigns, and marketing materials. Develop content that communicates Lagunas Electric's expertise, services, capabilities, and commitment to quality. Create engaging content around commercial electrical construction, tenant improvements, ground-up construction, lighting, electrical utilities, EV charging, panel upgrades, troubleshooting, and related services. Translate technical electrical and construction concepts into clear, accessible language for both industry professionals and everyday customers. Research industry trends, customer needs, competitors, and relevant topics to identify new content opportunities. Develop SEO-focused content designed to improve organic search visibility, website traffic, and lead generation. Conduct keyword research and incorporate SEO best practices into website pages and blog content. Write compelling headlines, calls-to-action, service descriptions, case studies, project highlights, and company stories. Collaborate with company leadership, project teams, and subject-matter experts to gather accurate information and develop authentic content. Maintain a consistent brand voice across all marketing and communication channels. Repurpose existing content into social posts, email campaigns, website content, and other marketing assets. Review and update existing website content to improve accuracy, clarity, engagement, and SEO performance. Assist with content calendars and support broader marketing and business-development initiatives. Ensure all published content is professional, grammatically correct, factually accurate, and aligned with company standards. Qualifications 4+ years of professional content writing experience. Exceptional writing, editing, proofreading, and communication skills. Strong understanding of SEO, keyword research, search intent, and content optimization. Ability to research and write about technical subjects accurately and clearly. Strong attention to detail and ability to maintain a consistent brand voice. Experience creating content for websites, blogs, social media, email, and other digital channels. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong research skills and the ability to independently develop content from limited information. Proficiency with Microsoft Office or Google Workspace. #J-18808-Ljbffr