Field Marketing Manager

Responsibilities Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations Work directly with Franchise Owners to build effective annual marketing plans Make smart use of required local marketing investment and execute programs that drive enrollment growth Consult Franchise Owners on local marketing investment allocation across various channels Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations Monitor marketing spend pacing and proactively address compliance issues Deliver seasonal recommendations and resources to keep Franchise Owners informed Ensure local marketing activity meets brand standards and franchise agreement requirements Build strong, trusted relationships with Franchise Owners through regular engagement Gather and share field feedback with the broader marketing team Requirements 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events Bachelor’s degree in Marketing, Communications, Business, or a related field #J-18808-Ljbffr