Manager, Lifecycle Marketing

Manager, Lifecycle MarketingLocation: Los Angeles, CA (Hybrid)Duration: ContractIndustry: Streaming / Digital Media / Subscription ServicesAbout the OpportunityOur client is launching an exciting new direct-to-consumer streaming platform that brings together premium news, sports, and entertainment content in one destination. They are looking for a Manager, Lifecycle Marketing to help drive customer engagement, retention, and growth through highly personalized lifecycle marketing campaigns.This is an excellent opportunity for someone who thrives in a fast-paced environment and enjoys building customer journeys, optimizing campaign performance, and delivering exceptional user experiences across multiple channels.What You'll Be DoingCampaign Execution & OptimizationBuild, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, and other owned channels.Execute and QA campaigns to ensure audience targeting, personalization, links, tracking parameters, and deliverability are functioning correctly.Monitor campaign performance and identify opportunities for optimization.Maintain campaign calendars and ensure on-time execution.Customer Journey ManagementSupport onboarding, engagement, retention, and win-back campaigns.Build and maintain automated customer journeys using behavioral triggers and audience segmentation.Partner with stakeholders to implement lifecycle marketing strategies.Audience Segmentation & PersonalizationCreate and manage audience segments using customer, behavioral, and engagement data.Implement personalized messaging and dynamic content strategies.Ensure targeting and suppression logic is accurate and effective.Cross-Functional PartnershipCollaborate with Product, Analytics, Creative, Content, and Engineering teams.Support promotional campaigns, feature launches, subscriber initiatives, and live events.Communicate campaign status, readiness, and results to stakeholders.Performance & AnalyticsAnalyze engagement, conversion, and retention metrics.Support A/B testing initiatives to improve messaging, timing, creative, and overall customer experience.Provide data-driven recommendations to improve campaign performance.Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.7+ years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, or related digital marketing roles.Hands-on experience with Braze or similar marketing automation platforms such as Salesforce Marketing Cloud, Iterable, or Adobe Campaign.Strong understanding of lifecycle marketing principles including onboarding, engagement, retention, re-engagement, and win-back strategies.Experience building and managing customer segments based on behavioral and engagement data.Familiarity with project management tools such as Jira, Airtable, Asana, Monday.com, or similar platforms.Experience analyzing campaign performance and using insights to optimize future campaigns.Strong communication skills and ability to work cross-functionally.Exceptional attention to detail and campaign QA experience.Preferred QualificationsExperience within subscription-based, streaming, media, entertainment, or sports environments.Experience with analytics tools such as Adobe Analytics, Amplitude, GA4, or Tableau.Familiarity with creative tools such as Figma or Adobe Photoshop.Basic HTML/CSS knowledge for email and messaging QA.Top SkillsLifecycle MarketingCRM MarketingBrazeCustomer RetentionEmail MarketingAudience SegmentationMarketing AutomationA/B TestingCustomer Journey MappingCampaign AnalyticsWhy This Role?Support the growth of a major streaming platform.Work on highly visible customer engagement initiatives.Collaborate with cross-functional teams across marketing, product, analytics, and technology.Opportunity to make a significant impact on subscriber growth, engagement, and retention.Must-Have: Strong hands-on experience with Braze and executing lifecycle/CRM campaigns. Candidates with subscription, streaming, entertainment, or media industry experience are highly preferred.Job Type & LocationThis is a Contract position based out of Los Angeles, CA.Pay and BenefitsThe pay range for this position is $50.00 - $69.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)Job Type & LocationThis is a Contract position based out of Los Angeles, CA.Application DeadlineThis position is anticipated to close on Oct 23, 2026.Workplace TypeThis is a hybrid position in Los Angeles,CA.About TEKsystemsWe're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.About TEKsystems and TEKsystems Global Services Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.Job SummaryJob number: JP-006367299Profession: Other