Ad Product Manager

Updated: Jun 24, 2025 - The Ad Product Manager collaborates with cross-functional teams to prioritize product development and design enterprise solutions focused on workflows, APIs, and decision engines. This role identifies improvement opportunities through metrics analysis and drives innovation in eCommerce by researching and engaging with technology partners. The manager also manages vendor relationships and maintains a strong understanding of competitor trends and emerging technologies to enhance product strategy. Tips for Ad Product Manager Skills and Responsibilities on a Resume 1. Ad Product Manager, Innovate Digital Solutions, Austin, TX Job Summary: Own the product lifecycle from start to finish. Introducing and marketing new products by developing and executing product concepts. Facilitate communication and check-points with stakeholders of internal digital support teams Work across both digital and brand sales teams to help support ongoing sales efforts and maintain product focus for RFP success. Bolster product documentation – product playbook slides, FAQs, working demos, etc. Liaise with marketing teams to strengthen presentations and marketing messaging related to ad products. Surface insights from sales and collect and analyze market feedback as part of efforts to improve and evolve existing ad products Prioritize and execute research on industry trends in partnership with the Ad Product Research and Marketing lead to identify disruptive technologies and competitors. Educate and relentlessly evangelize the mission to retain clear sales focus and sales success of products and capabilities within the market Collaborate with Research and Marketing lead on the team to cultivate concepts that can be turned into pieces for publication in the industry press. Set a high bar for pace and quality. Skills on Resume: Product Lifecycle Management (Hard Skills) Cross-functional Collaboration (Soft Skills) Product Documentation Creation (Hard Skills) Sales Support and RFP Management (Hard Skills) Market Research and Analysis (Hard Skills) Industry Trend Identification (Hard Skills) Communication and Evangelism (Soft Skills) 2. Ad Product Manager, BlueSky Technologies, Denver, CO Job Summary: Define and own the product vision and strategic direction for the optimization and production planning portfolio Create and maintain product roadmaps and Go-to‑Market plans Manage the products throughout the product lifecycle Work closely with Product Owners, Sales, R&D, Services, and Support to ensure strategic goals and business objectives are met Ensure the product economy is in line with financial targets Keep an updated understanding of market trends and needs, and identify new market opportunities Create and present high-quality business cases for potential new products Contact and build relationships with potential clients and keep close contact with existing clients to ensure the company has an updated opinion on client needs and expectations. Ensure new products and upgrades are launched with the required quality, documentation, marketing material, and internal knowledge of the product/upgrade Collaborate with other business areas within Volue to realize cross‑unit synergies Skills on Resume: Roadmap Planning (Hard Skills) Lifecycle Management (Hard Skills) Market Analysis (Hard Skills) Business Case Development (Hard Skills) Client Relations (Soft Skills) Job Summary: Ensure that product strategy is closely aligned with business requirements and overall strategic direction Take account of user experience and impact, operational efficiency, integration with other programs, data strategy and harmonization, and support of revenue goals. Work in collaboration with key stakeholders, and technical and business SMEs across OUP throughout the lifecycle of the products Oversee the product roadmap and prioritize product features and business requirements to meet the needs of internal users. Implement a product and data strategy for MIP that delivers long-term impact and commercial success for OUP. Develop a strategic product roadmap that identifies key priorities and approaches to the implementation of MIP‑related products, systems, and processes. Engage with key stakeholders to verify and refine the product roadmap and translate this into a product backlog to support the operational delivery of the products. Act as a champion for the management of IP as a business capability across OUP Highlight its importance as a driver of revenue growth, product innovation, risk management, and cost efficiency Connect business and technical groups to ensure that business needs are correctly understood and translated for technical teams (data, technology) and vice versa. Skills on Resume: User Experience and Data Strategy (Hard Skills) Cross‑functional Collaboration (Soft Skills) Product Roadmap Management (Hard Skills) Long‑term Product and Data Strategy (Hard Skills) Strategic Planning (Hard Skills) IP Management and Commercial Success (Hard Skills) Business and Technical Communication (Soft Skills) Job Summary: Working closely with the Director of Product, and other product managers, to understand the product roadmap, current priorities, and high‑level requirements Translating those requirements to user stories with acceptance criteria Managing the product backlog, development sprints, and other scrum ceremonies Coordinating resolution of customer escalations and critical production bugs Working with the documentation team to keep the Help Center up‑to‑date Take responsibility for writing release notes for bi‑weekly releases Perform product demos for other employees Screen and analyze relevant markets, customers, and competitors, ensuring necessary commercial and sales support to maximize and optimize value creation and profitability. Conduct commercial product and sales training and initiate the development of new sales tools Monitor and follow up on sales, competitiveness, and profitability of own products across markets. Skills on Resume: User Story Creation (Hard Skills) Documentation Management (Hard Skills) Release Note Writing (Hard Skills) Market and Competitor Analysis (Hard Skills) Sales Training and Support (Soft Skills) 5. Ad Product Manager, Vivid Ads Inc., Salt Lake City, UT Job Summary: Be a visionary for the product portfolio, leading the direction of products with energy and momentum. Initiate new product development and product phase‑out when needed. Facilitate successful launches and product introductions to new and existing markets. Monitor relevant competitor products and take action to ensure the product portfolio is competitive. Develop and oversee a robust set of requirements for the products relating to the management of IP Work closely with BAs and Technical SMEs to articulate key gaps and priorities. Act as Business Owner for IP data to ensure data models support business objectives, that data governance framework supports effective management of IP data, and that data quality standards are maintained. Develop and maintain a set of business rules that reflect MIP’s policies and standards and are implemented in systems to support the systematic use of IP across OUP Oversee maximizing value and return on investment, by consolidating solutions, ensuring data records are maintained, minimizing manual workarounds, and ensuring processes support reuse. In collaboration with technical colleagues, research and select suitable vendors and act as a business interface with external suppliers. Engage key stakeholders in the development of the product strategy and identify user needs to inform and drive product development and functional improvement. Skills on Resume: Product Vision and Leadership (Soft Skills) Product Development and Phase‑out (Hard Skills) Market Launch Management (Hard Skills) Competitor Analysis and Strategy (Hard Skills) IP Management and Requirements (Hard Skills) Data Governance and Quality (Hard Skills) Business Rule Development (Hard Skills) 6. Ad Product Manager, ClearView Digital, Portland, OR Job Summary: Deploy, manage, and maintain solutions that allow for video advertising into HBO Max AVOD Work with HBO, Ad Sales, and engineering/development teams Define functional requirements and translate them into actionable technical documentation for internal and external developers Troubleshoot and resolve video ad‑serving issues across the ad technology platform Analyze video ad serving data and provide insights to various partners Create and maintain product feature documentation and training materials for associates Stay abreast of the competitive landscape Train users on product capabilities and process improvements in ad serving and stream stitching systems Prioritize feature requests and provide direction to internal and external development teams Facilitate requirements gathering meetings, roadmap planning sessions, and status updates with various constituents Skills on Resume: Ad‑serving Management (Hard Skills) Documentation Creation (Hard Skills) Data Analysis (Hard Skills) Training (Hard Skills) Market Monitoring (Hard Skills) Job Summary: Collaborate with business, engineering , marketing, and product management teams to set product development priorities and design and deliver solutions Define product requirements documents for internal tools‑based solutions with a focus on an enterprise platform, workflows, APIs, decisioning/rules engines, etc. Review metrics to identify opportunities and deliver successful product improvements Research and identify new opportunities to innovate in eCommerce Engage and influence partners in the space of technology capabilities and digital innovation Work closely with design and engineering to bring products to life Stay current with competitors and emerging technology Manage technology vendor relationships Manage Direct Store Delivery models and relationships Maintain awareness of competitor plans, trends, and technologies Skills on Resume: Cross‑functional Collaboration (Soft Skills) Product Requirement Definition (Hard Skills) Metrics Analysis (Hard Skills) Digital Innovation and Influence (Soft Skills) Product Development (Hard Skills) Competitor and Technology Monitoring (Hard Skills) #J-18808-Ljbffr