Regional Marketing Specialist

Job Description

Job Description

Regional Marketing Specialist

As a Regional Marketing Specialist, you will play a dual role in driving our company presence and supporting marketing strategies to promote VTrips (and its family of brands) as the premier vacation rental management company in the United States. You will be a critical enabler of growth, responsible for hands-on execution and optimization of properties that enhance our online presence while also producing engaging, creative content in your region across a variety of platforms. This role reports directly to the Marketing Manager and is ideal for someone who is passionate about digital marketing, possesses strong attention to detail, and excels in a collaborative and professional remote environment.

This is a fully remote position, and preference will be given to candidates currently residing in Northwest Florida (Alabama Gulf Coast to Panama City Beach)

Essential Functions:

• Execute marketing components of new property onboarding for the assigned areas and related brands.

• Review and process incoming marketing submissions such as unit descriptions, property updates, construction notices, photography, channel listings, owners, field teams, and others.

• Implement online travel agency listing related requests, builds, property updates and unit level content optimizations.

• Assist Marketing Manager with assigned marketing processes and provide actionable insights and/or recommendations where applicable.

• Develop and write engaging website content to drive brand interest and SEO performance.

• Manage photography assets: responsible for unit, complex and destination photography upload and order management.

• Create and maintain marketing materials for local referral partners in coordination with Marketing Manager.

• Lead the strategy, creation, and scheduling of organic social media content for assigned areas and applicable brands.

• Support additional marketing initiatives and projects as assigned.

Requirements

Qualifications and Experience:

• 2+ years of experience in digital marketing with a bachelor’s degree (or equivalent) in marketing, communications, or related field. 

• Proficiency in digital marketing tools and platforms (e.g., content management systems, HTML, graphic design software, social media platforms, marketing management systems, workflow systems).

• Experience with product launches or integrated marketing campaigns desired but not required.

• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages within brand standards. 

• Proficient in Microsoft applications (e.g., Teams, Word, PowerPoint, Excel, Outlook, etc.).

• Strong attention to detail with an understanding of business processes and impact in marketplace.

• Ability to work collaboratively across teams and manage multiple projects simultaneously.

AAP/EEO Statement

The Company is an Equal Opportunity Employer and fully subscribes to, as well as practices, the principles of Equal Employment Opportunity. Therefore, we do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, citizenship, marital status, sexual orientation or any other characteristic protected by law in the recruitment, selection, placement, training, compensation and promotion of our employees. 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Benefits Include:

• Medical, dental, and vision insurance for employees and their dependents

• Company-paid life insurance and short-term disability

• Long-term disability insurance, pet insurance, and legal assistance are available

• Health savings account (HSA) and flexible spending account (FSA) available

• 3 weeks of annual paid time off with accruals beginning on Day 1

• Paid sick time

• Paid holidays – including your birthday

• Travel discounts for employees and their friends and family .