Media Buying Manager

Position Summary: The Media Buying Manager – Traditional & Broadcast is responsible for planning, buying, executing, and optimizing offline and broadcast media campaigns across CTV/OTT/streaming TV, radio, billboards (OOH), print, direct mail, and sponsorships (sports, events, and local partnerships).This role drives brand awareness, store traffic, and loan application volume through high-impact, cost-efficient media investments while ensuring alignment with company-wide marketing goals.Reporting directly to the VP of Marketing, this position manages media strategy, vendor relationships, negotiations, and performance tracking across all traditional channels. The role evaluates media opportunities, allocates budget based on performance data, and ensures campaigns are executed effectively across multiple regional markets.Dollar Loan Center operates multiple physical branches across Nevada, Utah, and Idaho (with additional online markets), making this role critical in driving localized awareness and measurable in-store demand through traditional media execution.Essential Duties and Responsibilities:Plan, execute, and optimize media buys across CTV/OTT/streaming TV, radio, billboards (OOH), print, direct mail, and sponsorshipsManage broadcast & traditional media relationships, negotiate placements for optimal reach, frequency, and cost efficiencyDevelop and execute market-level media plans to drive store traffic and application volumeEnsure proper scheduling and execution of all media placementsBudgeting, Performance and Analytics Reporting:Own traditional media budget allocation and pacing across all channelsTrack and report KPIs including:Reach, frequency, impressions, and GRPsCost per lead (CPL) and cost per acquisition (CPA)Customer acquisition cost (CAC) and media ROIConduct post-campaign analysis and provide optimization recommendationsTranslate media performance into actionable insights for leadershipSoftware, Tools and Media Expertise:Experience with media planning, buying, and attribution softwareStrong understanding of CPM-based buying, media negotiation, and budget allocationKnowledge of offline attribution modeling across CTV, radio, billboards, print, and direct mailWorking knowledge of CTV and radio scheduling systems and broadcast trafficking workflowsUnderstanding of key media metrics including GRPs, reach, frequency, impressions, and ROI measurementExperience with CRM systems, call tracking tools, and lead attribution platformsStrong ability to build reporting dashboards using Excel and/or Google SheetsCompliance & Oversight:Work with DLC compliance and VP of Marketing to ensure all marketing activities comply with regulatory requirements for lending advertising and maintain brand consistencyEnsure all media placements comply with financial advertising regulations and brand standardsPartner with compliance teams and VP of Marketing to review messaging across all traditional channelsMaintain accurate documentation of all media buys, contracts, and deliverablesCross-Functional Collaboration:Partner with video production, graphic design, brand marketing, and marketing administrative teams to develop and deploy creative assets and campaignsCoordinate with digital marketing teams to integrate traditional efforts with online strategies (e.g., driving traffic to DLC website and store locator)Support company-wide initiatives by providing insights and feedback to inform broader marketing planningRequired Qualifications & Experience:4+ years of experience in media buying, preferably in traditional or broadcast channelsStrong experience with CTV, radio, billboard/OOH, print, direct mail, and sponsorshipsProven track record managing media budgets and vendor negotiationsStrong understanding of media KPIs, reporting, and performance measurementExperience quantifying media impact (cost, impressions, leads, conversions, store traffic)Strong analytical skills with Excel/Google Sheets and reporting toolsExperience with CRM systems, call tracking, and attribution modeling preferredBachelor’s degree in Marketing, Business, Communications, or equivalent experienceExperience in retail, consumer services, or financial services strongly preferredTravel may be required #J-18808-Ljbffr Priority Dispatch Corp.