Digital Marketing Social Media and SEO Specialist

Job Description

Job Description

Digital Marketing, SEO, and Social Media Specialist

Location: Southfield, Michigan

Pay: $65,000–$80,000 Annually

Benefits

• 401(k)

• 401(k) matching

• Dental insurance

• Health insurance

• Life insurance

• 3 Weeks PTO

• Paid Legal Holidays

We’re looking for a creative, digitally savvy, and results-driven Digital Marketing, Social Media & SEO Specialist to grow and strengthen our online presence across social media, search, paid advertising, and digital content.

This is an opportunity for someone who doesn't just want to post on social media, but who wants to take ownership of our entire digital presence and turn ideas into meaningful, measurable results.

The ideal candidate has proven experience in social media management, SEO/SEM, Google Ads, content development, analytics, audience growth, and brand enhancement, with strong attention to detail and the ability to take projects from concept through execution.

Candidates should be comfortable interpreting data, identifying trends, and developing strategies that support marketing objectives, lead generation, patient engagement, and business growth. The ideal candidate understands how to develop marketing messages that resonate with our target patient population, build trust, generate qualified leads, and convert online engagement into actual patient inquiries and appointments.

Healthcare or medical marketing experience is required, along with familiarity with AI and emerging digital tools.

Responsibilities:

Social Media & Content

• Own day-to-day social media management across Facebook, Instagram, YouTube, and other relevant platforms.

• Develop, schedule, and publish engaging content that builds brand awareness and connects with current and prospective patients.

• Create compelling written, visual, and video content, including social posts, captions, digital advertisements, website content, educational content, and promotional campaigns.

• Collaborate with the Marketing team to maintain consistent brand messaging, tone, positioning, and visual standards across all content.

• Build and maintain a content calendar aligned with marketing initiatives, advertising campaigns, organizational priorities, and brand objectives.

• Monitor comments, messages, reviews, and inquiries and respond in a timely, professional, and brand-appropriate manner.

• Identify opportunities to showcase physicians, patient education, testimonials, success stories, and other healthcare-focused content.

• Create strategic, patient-focused messaging that speaks directly to our target audience, addresses their concerns, communicates the value of our services, and encourages them to seek care.

• Develop content that does more than generate views and engagement; it should build credibility, educate prospective patients, and drive meaningful inquiries.

• Stay ahead of social media trends, algorithm changes, emerging platforms, and audience behavior.

• Utilize AI-powered marketing tools to enhance content development, productivity, research, and creative execution.

Digital Strategy, Search & Performance

• Take ownership of digital campaigns, SEO, SEM, and Google Ads from strategy and planning through execution, optimization, and reporting.

• Manage budgets, keywords, targeting, and campaign performance to increase search rankings and visibility, qualified traffic, lead generation, and audience growth.

• Develop and optimize digital marketing campaigns designed to convert website visitors and online inquiries into qualified patient leads and scheduled appointments.

• Create compelling calls to action, landing pages, and patient-focused messaging that encourage prospective patients to take the next step.

• Track and analyze reach, impressions, engagement, website traffic, conversions, and key performance metrics, providing regular performance reports to identify opportunities and improve results.

• Analyze the effectiveness of marketing campaigns by tracking lead sources, conversion rates, cost per lead, and overall return on advertising investment.

• Monitor the organization’s overall digital presence, including social media, search results, websites, business listings, and online reviews.

• Develop strategies to strengthen brand awareness, audience engagement, organic growth, and patient relationships.

• Bring fresh ideas and recommendations to improve the organization’s online presence, reputation, and overall marketing performance.

Qualifications:

• 2+ years of experience in digital marketing, social media, or a related field.

• Proven track record of success managing digital campaigns and growing an organization's online presence.

• Previous healthcare or medical industry experience required.

• Demonstrated hands-on experience managing Google Ads campaigns, SEO strategies, and digital marketing analytics.

• Proven ability to develop compelling written and visual marketing content that drives audience engagement and lead generation.

• Strong understanding of digital advertising, lead generation, audience targeting, and campaign optimization.

• Ability to work independently, manage multiple priorities, take initiative, and take ownership of projects.

• Familiarity with AI-powered marketing tools and emerging digital technologies.

If you're ready to bring your creativity, strategy, and digital expertise to a growing organization, we'd love to hear from you!