Senior eCommerce Analyst
$30 - $41 per hourKforce
DescriptionKforce has a client that is seeking a Senior eCommerce Analyst in Miami, FL (Florida).Responsibilities:* Develop, maintain, and enhance comprehensive reports and dashboards within Adobe Analytics, delivering clear insights on website performance, user engagement, conversion metrics, and visitor behavior* Analyze website user behavior, purchase patterns, and conversion funnels to uncover trends, gaps, and friction points, identifying opportunities for refinement(s); Comfortable working within Web Analytics and Database systems* Effectively communicate and share performance updates in weekly check-ins and/or other meeting venues* Investigate differences in user experiences across A/B test experiences, segments, and touchpoints, flagging issues or opportunities that require further investigation* Identify and analyze points of user friction or drop-off in the customer journey, peeling back layers of data to explore deeper trends, isolate root causes, and uncover opportunities for optimization and growth* Respond promptly to ad hoc requests for data and insights, providing accurate, relevant information to support strategic and operational decisions* Partner with BI, product, and broader eCommerce teams to translate insights into actionable initiatives and ongoing improvements* Stay current with industry best practices, emerging analytics techniques, and Adobe Analytics features to continually refine reporting and analysis capabilities* Perform other related duties as assigned to support organizational goalsRequirements* Bachelor's degree in a related discipline and/or equivalent, directly related experience required* 5-7 years of experience in web analytics, with experience with Adobe Analytics (preferred) or Google Analytics* Advanced experience working with databases and BI systems (e.g., Oracle SQL, Databricks)* Proven experience in developing detailed reports, dashboards, and performing in-depth data analysis* Strong understanding of Web Analytics KPIs, web optimization and product concepts and performance* Knowledge of business and drivers of profitability, and how those relate to digital analytics* Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment* Analytical: Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions; Outstanding attention to detail* Complex Problem Solving: Identifying complex problems and reviewing related information to develop and implement solutions* Presentation: Using computer skills and communication style to create, edit and communicate slide presentations; Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results* Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made* Proficient in data visualization tools (e.g., Tableau, Power BI) is a plusJob TypeContractCompensation30 - $41
$34 - $47 per hour
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$105.4k - $207.8k
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