Associate Director, Performance Media

Associate Director, Performance Media

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

The Associate Director, Performance Media oversees the strategic development and execution of performance media campaigns across a variety of channels. The Associate Director owns planning and buying activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities. They serve as a point of contact for clients and own the development of decks, status documentation, and client meetings.

Responsibilities

• Design and execute strategies for leveraging paid media on across performance platforms (search, social, programmatic) to deliver against brand objectives
• Direct and manage the daily workflow of campaigns including proposal development, campaign activation and maintenance, and post-buy recaps; monitor and report on campaign performance
• Develop and maintain quality control procedures; review client deliverables ensuring high quality and accuracy
• Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopt established account management standards and program management best practices
• Assist in the development and documentation of best practices for improving communication and collaboration within the team
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Foster strong relationships with internal teams and client groups
• Embrace and encourage a culture based on teamwork, collaboration, and curiosity

Qualifications

• 5+ years of media buying experience across paid social, search, digital, and programmatic
• 2+ years of experience managing a team and direct reports
• Experience in performance platforms such as DV360, Search Ads 360, Google Ads, Meta, and more
• Strong leadership skills and professionalism; comfortable presenting ideas to senior leaders
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, communication, and project management skills
• Previous client facing experience with the ability to provide strategic insight and effective partnership with leaders
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $97,375.00 - USD $139,965.00/Annually.