Google Ads Strategist - Home Services

Founding Google Ads Strategist, Home Services Sustain Media | Remote | Full-time contractor | U.S. Eastern Time hours Sustain Media is a local SEO and Google Ads agency built only for home service businesses: roofers, plumbers, HVAC companies, electricians, landscapers, restoration companies, and auto shops. Most of our clients are owner-operated businesses doing $2M to $10M a year. Our job is simple: more calls and more booked jobs. We're hiring a founding Google Ads Strategist to manage accounts and help us build a Google Ads division that runs on AI far more than any agency we compete with. What makes this role different We already use AI agents for a lot of the repetitive work most agencies still do by hand: search term mining, campaign audits, performance checks, and reporting data pulls. We want to take that much further, and we need someone who knows Google Ads well enough to show us where. You'll work side by side with our AI systems team to build the systems behind your accounts. You know where the time goes and where mistakes happen, so you'll help decide what gets automated next. The more we build together, the more of your week goes to strategy. The most important part of that strategy is attribution. You'll set up and build out attribution systems for every client, connecting ad spend to calls, leads, and the jobs they actually book. That's how we know our campaigns are adding booked work for the business, beyond what Google Ads reports as leads. This work happens behind the scenes. It isn't client-facing. This is a founding role. You'll help decide how our Google Ads division works, which systems it runs on, and what the strategists who join after you inherit. What you'll own Your own book of clients. You'll own roughly 20 to 25 accounts end to end, working alongside another PPC specialist who manages a separate book. Lead generation. These campaigns exist to drive phone calls, form fills, and booked jobs. You need to know how to build for that and measure it the way a business owner does: qualified lead volume, cost per lead, booked work, and return on spend. Tracking and attribution. Google Ads can show a pile of conversions while the client says the phone isn't ringing. You'll own conversion tracking on every account, and when our numbers don't match the client's, you find out why. That means going into their CRM and call tracking, matching leads to real booked jobs, and using AI tools to work through the data faster. You'll know which campaigns are making the client money and which ones only look good inside Google Ads. New account builds. When a client signs, you build the account from zero: keyword research, campaign structure, ad copy, bidding, geo-targeting, conversion tracking, and launch. Judgment calls. Our AI agent hands you audits and diagnostics. You decide what to do with them. Which bid strategy fits an account with 20 conversions a month versus 100. When Performance Max is helping, and when it's hiding poor lead quality or wasting spend. When to restructure instead of optimizing around a bad setup. Landing pages and offers. You work with our development and SEO teams so ad traffic lands on pages that convert. You guide the messaging and structure. You don't build the pages. Building the systems. You'll work with our AI systems team to automate the work that slows you down, like account audits, search term reviews, tracking checks, and reporting. You point out the problem, help design the fix, and test it on your accounts until it does the work the way a great strategist would. Reporting already works this way: our agent pulls the data, and you write the story and the plan for next month. What success looks like The biggest measure of success in this role is being able to PROACTIVELY troubleshoot client accounts that seem to be working on our end, but aren't booking real jobs for the clients. A major part of this is getting attribution right, so we know which campaigns are producing real booked jobs for each business. In your first 90 days, you take full ownership of your book, check tracking on every account against the client's own records, find the biggest opportunities, and set a clear strategy for each one. Longer term, success means more qualified leads and more booked jobs for your clients, and a Google Ads division that runs on systems you helped build. What we're looking for We care more about results than years of experience. This is not an entry-level role. Must-haves Proven results running lead generation campaigns for local home service businesses Hands-on experience with Search, Performance Max, and Local Service Ads Strong conversion tracking and attribution skills. When a client says the leads aren't coming in, "the dashboard looks fine" is not an answer. You're comfortable going into a client's CRM and call data to verify what's real. You can build an account from zero and defend every major choice you made You read data and make strategic recommendations, not just report what a dashboard says Strong written communication. You'll be in Slack daily. Tracing ad spend through call tracking and offline conversions all the way to booked jobs CallRail or a similar call tracking platform Knowing how Google Business Profile and local SEO work together with paid search Agency experience managing multiple accounts at once Hands-on with AI tools for analysis and problem-solving. You don't need to code, but you should want to help design the systems that replace manual work. The environment Base pay: $3,000 to $4,000 USD per month, depending on experience On-target earnings (OTE): $4,500 to $5,500 USD per month with a full, mature book Revenue share: once a client has been with us for 3 months, you start earning a monthly share on that account. It steps up the longer the client stays and is paid every month for as long as they stay. Daily tools: Google Ads, CallRail, Slack, Airtable, Google Sheets, and our AI agents You can work from anywhere in the world, but you must work U.S. Eastern Time business hours. There's no time tracking, and there never will be, but the Eastern Time schedule is non-negotiable. If you can't commit to these hours, please don't apply. Our clients are month to month with no long-term contracts. We earn the business every 30 days, so the work has to be good. Small, senior team. You work directly with the founder and the operations team. #J-18808-Ljbffr Sustain Media