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Marketing Manager, Japan

Full-time

Xsolla

Marketing Manager for Japan

English follows Japanese

ABOUT YOU(求める人物像)

マーケティングマネージャーとして、計画立案力・組織力・実行力を活かし、日本市場における事業成長を収益性高く推進していただきます。アジア太平洋地域(APAC)を拠点とするマーケティングチームの一員として、グローバル戦略と連携・統合しながら、日本市場向けのマーケティング活動を支援できる、信頼性が高く、主体性と責任感を持った方を募集しています。チームベースの環境の中で、世界各国の異なる専門分野を持つメンバー、代理店パートナー、展示会・イベント制作会社などと協働する機会があります。

APACリージョナル・マーケティング・マネージャー(韓国拠点)に直接レポートし、APACマーケティングヘッド(日本拠点)からの助言を受けながら、各種マーケティングキャンペーンのオーナーシップを持ち、全体的なマーケティング戦略の実行を担っていただきます。

本ポジションの勤務地は 日本・東京 です。

ABOUT US(会社概要)

Xsolla(エクソラ)は、ビデオゲーム業界が抱えるさまざまな課題を解決するために設計された、強力なツールとサービスを提供するグローバルなコマース企業です。インディーからAAAタイトルまで、あらゆる規模の開発会社が、資金調達、配信、マーケティング、マネタイズにおいてXsollaと提携しています。「ゲームの未来を信じる」という理念のもと、Xsollaは、ゲーム開発者により多くの機会とリソースを提供し続けることを使命としています。本社は米国カリフォルニア州ロサンゼルスにあり、商取引の記録管理を担う企業(Merchant of Record)として、これまでに1,500社以上のゲーム開発者が、より多くのプレイヤーにリーチし、ビジネスの成長を実現するサポートを行ってきました。Xsollaは、収益化の多様な選択肢と成功への道筋を提供し、開発者が“ゲームを楽しむ”ために必要なすべてを支援しています。詳しくは [ をご覧ください。

Marketing Manager for Japan ABOUT YOU

As a Marketing Manager, you will use your planning, organization and execution skills to help the company profitably grow in Japan. We are looking for a trustworthy, motivated and accountable individual to support the marketing efforts of the team based in the Asia-Pacific Region while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers.

You will take ownership of marketing campaigns and support the execution of the overall marketing strategy. Reporting directly to the Regional Marketing Manager for APAC (based in Korea) and some advice by the Head of Marketing APAC (based in Japan). This role is based in Tokyo, Japan.

ABOUT US

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

RESPONSIBILITIES(職務内容)
  • APACマーケティング組織の一員として、日本市場における新規ゲーム関連リードおよびパートナー獲得を目的とした、ローカライズされたB2Bマーケティングキャンペーンおよび各種施策の企画・実行・効果測定を担当していただきます。
  • 担当するCommerce関連のソリューションおよびサービスにおけるマーケティングプロジェクトや施策の企画、管理、実行、効果測定、ならびにレポーティングを行っていただきます。
  • デジタルメディアプランニング代理店、PR代理店、展示会・イベント制作会社など、地域内における外部パートナーとの日常的なコミュニケーションおよび関係管理を担当していただきます。
  • Xsollaの専門家による登壇機会の企画・調整。
  • リージョナルのビジネスデベロップメントチームと連携し、新規リードのオンボーディング、商談機会の創出、ならびにプロダクトおよびソリューションの円滑な導入を目的とした独自コンテンツの企画・制作を行っていただきます。
  • マーケティング目標達成に向けて、新しいアイデアやアプローチを積極的に共有し、マーケティングチーム全体の業務効率および成果向上に貢献していただきます。
  • デジタルマーケティングチームなど他部門と連携し、広告配信(有料)、オーガニック/有料ソーシャルメディア、コンテンツ配信、ウェビナー、動画コンテンツ、ブログ、eBookなど、翻訳を含む各種マーケティングキャンペーン用のコンテンツおよび素材の制作・実行を担当していただきます。
  • イベントチームなどの関連チームと協働し、イベントに関する各種事務手続きのサポートやデザイン承認の調整を行いながら、イベント全体の企画・運営および実行をリードしていただきます。
  • Work within the APAC marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Japan. 
  • Create, manage, execute, measure and report on marketing projects and initiatives across the responsible Commerce solutions and services. 
  • Manage the day-to-day interaction of external partners within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies. 
  • Organize and plan public speaking opportunities for Xsolla experts.
  • Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and helping integrate products and solutions efficiently. 
  • Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
  • Work with other teams as digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, webinar, video content, blogs, ebooks and other marketing campaign collateral and materials including translations.
  • Work with other teams as event team to ask for the administrative support and design approval and lead the event 
QUALIFICATIONS(応募要件)
  • 広告代理店、ブランド企業、アドテクノロジー、モバイルアプリ関連業界などにおいて、3~5年の実務経験を有する方
  • 学士号取得者
  • 展示会やブランド型B2Bエクスペリエンシャルマーケティングイベントの企画・開発経験
  • 企画立案から準備、運営、実施、イベント後の分析・報告まで、一連のイベントを完遂した実務経験
  • デジタルメディア代理店、展示会制作会社、PR代理店などと協業した経験
  • 日本語および英語での業務遂行が可能な方(ビジネスレベル)
歓迎要件 (Preferred)
  • グローバル企業、またはグローバル環境での業務経験
  • チームの一員として協力しながら円滑に業務を遂行できる方
  • 3-5 years professional experience - agency, brand, ad-technology, or mobile apps related background 
  • Bachelor degree
  • Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events 
  • Experience preparing and delivering events from start to finish, including planning, coordination, execution, and post-event analysis.
  • Experience working with or for digital media agencies, trade show producers, and public relations agencies
  • Native-level Japanese proficiency and fluent English required

Preferred 

  • Experience working with/within global companies 

  • Someone who can work collaboratively as part of a team and carry out tasks smoothly and effectively.

The duties and responsibilities of this position may evolve over time to support the organization's goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. By submitting your application, you consent to Xsolla conducting background checks, where permitted by law, after the final interview stage. All checks will comply with local regulations, and your information will be handled confidentially.Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws including the Act on the Protection of Personal Information (APPI), Xsolla is committed to protecting your personal information and respecting your privacy. For any inquiries related to data privacy, please contact: [View email address on decentrajobs.com](

Explore more opportunities at: [

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