Sr. Growth Marketing Specialist, Lifecycle

Job Description: Here at Lower , we believe homeownership is the key to building wealth , and we’re making it easier and more accessible than ever. As a mission-driven fintech , we simplify the home-buying process through cutting-edge technology and a seamless customer experience . With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9) , we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. The Opportunity Through Lower and Movoto, we are creating a homeownership platform that helps customers throughout their entire journey—from finding a home, to financing it, to managing and unlocking the value of their home over time. As we continue to grow, one of our biggest opportunities is strengthening the long-term relationships we have with customers and homeowners. Lifecycle marketing plays a critical role in that vision. We are looking for a Senior Growth Marketing Specialist, Lifecycle to help build and scale lifecycle programs that create long-term customer relationships and drive measurable business growth. This role is ideal for someone who enjoys solving complex problems, working through ambiguity, and building scalable systems that improve customer engagement, conversion, and retention. This is an individual contributor role that combines data literacy, analytical thinking, experimentation, customer insights, and hands‑on execution. This role reports to the EVP of Growth Marketing and works closely with leaders across Marketing, Analytics, Product, Sales, and Operations. For the right candidate, this is a rare opportunity to help build a lifecycle capability from the ground up and influence how customers engage with Lower and Movoto throughout their homeownership journey. Over time, the systems, programs, and experiences you help build will shape millions of customer interactions across our platform. What You’ll Do Understand Customers and Identify Growth Opportunities Develop a deep understanding of customer behavior, motivations, and lifecycle opportunities across Lower and Movoto. Analyze customer, funnel, and business performance data to identify opportunities to improve engagement, conversion, retention, and revenue. Partner closely with Analytics, Product, Sales, and Marketing teams to translate customer insights into growth initiatives. Build Programs that Drive Business Impact Design, launch, and optimize lifecycle programs across email, SMS, and other customer touchpoints. Develop audience segmentation, personalization, and targeting strategies. Build programs that help customers throughout the homeownership journey while driving measurable business outcomes. Lead Experimentation and Continuous Learning Design and execute experiments to better understand customer behavior and improve lifecycle performance. Test messaging, offers, channels, audience definitions, timing, personalization approaches, and customer journeys. Build Scalable Systems and Processes Help develop the systems, processes, and automation that enable lifecycle marketing to scale efficiently. Partner with technical teams to improve data quality, audience creation, measurement capabilities, and customer experiences. What Success Looks Like Success in this role is measured by the quality of customer experiences created, the systems built, and the business impact generated. Within your first 12-18 months, you will: Help build a scalable customer growth engine. Establish experimentation as a core operating discipline within lifecycle marketing, developing a repeatable process for generating insights, testing ideas, measuring outcomes, and scaling successful initiatives. Launch and optimize programs that contribute meaningfully to company growth Develop a deep understanding of our customers and use those insights to create more relevant and valuable customer experiences. Become a trusted partner to stakeholders across Marketing, Analytics, Product, Sales, and Operations. Who You Are You are equal parts analyst, builder, and operator. You are naturally curious about customers and passionate about understanding what drives behavior, engagement, and decision-making. You enjoy solving complex problems, working through ambiguity, and turning ideas into scalable systems that drive measurable business impact. Required Qualifications 3-6 years of experience in growth marketing, lifecycle marketing, CRM marketing, retention marketing, product growth, marketing analytics, customer analytics, revenue operations, or a related customer growth discipline. Strong analytical and problem‑solving skills. Experience using data to identify opportunities and inform decision‑making. Experience designing, executing, and evaluating experiments. Demonstrated ability to independently own projects and drive results. Strong communication and collaboration skills. Experience working cross‑functionally with technical and non‑technical stakeholders. Preferred Qualifications Experience with customer segmentation, personalization, marketing automation, or customer engagement programs. Experience with customer engagement platforms such as Braze, Salesforce Marketing Cloud, Iterable, HubSpot, Customer.io, or similar tools. Experience in fintech, financial services, real estate, marketplaces, SaaS, or subscription‑based businesses. Familiarity with SQL, BI tools, analytics platforms, or AI‑assisted analytics workflows. Experience helping build new programs, processes, or capabilities from the ground up. Why Join Lower At Lower, you’ll have the opportunity to help build a foundational growth capability at a company that is redefining the homeownership experience. Most lifecycle marketing roles focus on optimizing existing programs. This role offers something different: the opportunity to help create the systems, insights, and customer experiences that will shape how Lower engages customers throughout their homeownership journey. You’ll work across both Lower and Movoto, helping influence how homeowners discover, finance, manage, and unlock the value of their homes. This role offers significant ownership, visibility, and impact. You’ll work closely with leaders across Marketing, Analytics, Product, Sales, and Operations, and your work will directly influence how we grow customer relationships and drive long‑term business growth. As Lower continues to invest in lifecycle marketing as a strategic growth capability, this role offers a unique opportunity to help shape the future of the function and grow alongside it. If you’re excited by solving complex problems, building scalable systems, experimenting relentlessly, and helping shape the future of customer growth at Lower, we’d love to hear from you. Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 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