Director, Industry Marketing - Telecommunications

Director, Industry Marketing - TelecommunicationsTelecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in.As Director of Industry Marketing for Telecommunications, you'll own the narrative that makes ServiceNow irreplaceable to telco buyers. You know this industry—its pressures, its players, its language—and you know how to translate that knowledge into messaging that stops a CTO or VP of Operations mid-scroll and makes them say, "this is exactly what I need."But here's what makes this role different: you're not just a storyteller. You're building an AI-first marketing motion—one where AI agents, automated content workflows, and intelligent buyer signals are baked into how your team operates every day.To be successful in this role you have:12+ years of experience in B2B marketing, including 3–5+ years focused on the telecommunications industry or a similar vertical-specific marketing role.Deep familiarity with the telecommunications industry—either from inside a telco, a key vendor in the ecosystem, or years of focused industry marketing coverage. You know what a telecom transformation really means, and you can talk to a network ops leader without a glossary.Proven track record building industry or vertical marketing programs that influence pipeline—not just brand impressions.A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored.Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences).You've fundamentally changed how you work in the last 12 months—and AI is why. You're not experimenting with AI on the side; it's how you research industries, stress-test messaging, generate first drafts, personalize at scale, and move faster than a team twice your size. You can speak specifically to how AI has reshaped your workflow, and you're actively raising the bar for the people around you.You see AI as a strategic advantage, not a productivity shortcut. You understand how to prompt for insight, how to QA AI-generated content with a sharp editorial eye, and how to build repeatable AI-assisted content systems that your whole team can use.Strong cross-functional collaboration skills; you're comfortable influencing without authority across product, sales, and demand generation teams.JV19For positions in this location, we offer a base pay of $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.