Sales Manager - Packaging & Labeling

Build your Career with an Industry Leader
As the global leader of premium labels, MCC helps brands stand out in competitive markets and inspire positive consumer experiences. Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. Working for our team, you can truly make a difference.

About the Role

As Regional Sales Manager North America, you lead commercial & new business development for the IML business across a diverse territory. You manage existing customer relationships, develop new opportunities and turn regional market insights into clear account plans. Reporting to the Sales Director North America, you are accountable for profitable growth, a reliable opportunity pipeline and strong execution with customers and internal teams.
You combine an entrepreneurial approach with the technical curiosity needed in packaging and in-mold labeling. You work closely with production, quality, customer service, R&D and pricing teams to deliver on customer commitments and build long-term partnerships across the region.

Why work at MCC:

Compensation: Competitive Compensation

Generous benefits package including medical, dental, vision, disability, life insurance and 401(k)

Paid Holidays: New Years, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, plus two floating Holidays

Responsibilities:
Sales Strategy and Territory Management

Develop and execute a regional sales plan aligned with IML strategy, revenue targets and margin objectives.

Prioritize target segments, countries and accounts based on market potential, customer needs and MCC capabilities.

Maintain a clear view of the pipeline, competitive landscape, customer risks and growth opportunities; translate insights into action.

Prepare accurate forecasts and account plans, maintain CRM data and report progress, risks and support needs to the Sales Director.

Customer and Account Management

Own relationships with assigned customers, including converters, packaging manufacturers and brand owners, from operational contacts to senior decision-makers.

Build annual account plans that protect existing business, expand share of wallet and identify new projects and applications.

Lead commercial negotiations on pricing, terms and agreements within approved authority, with attention to profitability and payment discipline.

Coordinate with global key account managers where multinational customers overlap the territory, agreeing account roles and a consistent customer approach.

Project and Opportunity Management

Develop new IML opportunities from initial customer brief through technical evaluation, quotation, trials, approval and industrial launch.

Work with R&D and technical teams to position the appropriate label construction, innovation and sustainability solutions for each application.

Track project milestones, resolve obstacles early and conduct win-loss reviews to improve future bids and recover lost opportunities where feasible.

Stakeholder Engagement and Collaboration

Partner with production plants, customer service, quality, supply chain, pricing and finance to deliver reliable service and resolve customer issues.

Escalate quality, capacity, payment and supply risks promptly; coordinate corrective actions and communicate progress to the customer.

Represent MEA customer needs and market insights in regional and global discussions, sharing practices and opportunities across sales teams.

Business Development and Entrepreneurship

Prospecting & Lead Generation: Identify and research potential customers and market segments that align with MCC's capabilities. Initiate outreach through calls, emails, and networking.

Opportunity Qualification: Engage with prospects to understand their needs and determine fit for MCC's solutions. Schedule meetings and demos for the sales team.

Customer Engagement: Support the Sales team by preparing presentations, proposals, and samples. Ensure smooth communication between prospects and internal teams.

Market Intelligence: Gather and share insights on industry trends, competitor activity, and customer feedback to help refine MCC's offerings.

Collaboration: Work closely with Sales, R&D, and Operations teams to ensure customer requirements are understood and met.

CRM Management: Maintain accurate records of leads, activities, and pipelines in CRM systems and other sales intelligence and prospecting tools.

Qualifications
Experience and Education

A bachelor's or master's degree in business, engineering, packaging or a related field, or equivalent relevant experience.

Strong B2B sales and business development experience in packaging, labels, plastics or a related technical industry.

A track record of growing accounts, winning projects and managing commercial negotiations across complex sales cycles.

Experience working with production, quality and technical teams to take customer projects from concept to launch.

Familiarity with in-mold labeling, printing or plastic packaging is a strong advantage.

Competencies and Skills

Commercial judgment with the ability to balance customer value, growth, margin and operational feasibility.

Structured account and pipeline management, with reliable forecasting and disciplined follow-through.

An entrepreneurial mindset and the initiative to develop new markets, customers and applications.

Strong relationship-building and negotiation skills across cultures and levels of seniority.

Clear, proactive communication and the ability to coordinate colleagues who do not report directly to you.

Comfort discussing technical requirements and learning from trials, complaints and lost projects.

Willingness to travel regularly across US and Canada.

For over a century, Multi-Color Corporation (MCC) has crafted premium labels for the world's most iconic and recognizable brands. Our labels elevate emotional connections with consumers and help brands stand out in competitive markets. Honoring our rich history as a market leader, we focus on the future by developing sustainable packaging solutions and consumer-driven innovations.

MCC combines global reach with the personalized touch of local service through our network of facilities across 25+ countries. More than 12,000 teammates come together to make our industry-leading work possible and bring our True Colors to life. Join us at MCC, where every product is Labeled with Care.

Multi-Color is committed to providing equal employment opportunities and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

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