Brand Marketing Manager

Our client is seeking a strategic and results-driven Brand Marketing Manager to lead integrated marketing initiatives across a portfolio of consumer brands. This role will drive brand growth through customer marketing, digital commerce, retail activation, promotional planning, and go-to-market execution. Working cross-functionally with Sales, Product, Category, and external partners, the Brand Marketing Manager will play a key role in expanding market presence, driving revenue growth, and maximizing marketing investment performance.

This is a remote role but candidates must sit in one of these markets for consideration: Charlotte, NC; Chicago, IL, Omaha, NE or Memphis, TN.

Responsibilities

• Develop and execute annual and quarterly brand marketing plans aligned with business objectives.
• Lead integrated marketing campaigns across retail, ecommerce, digital, and customer marketing channels.
• Collaborate with internal stakeholders and external partners to drive strategic growth initiatives.
• Create and execute promotional marketing programs that increase customer engagement and sales performance.
• Identify opportunities to grow market share, expand distribution, and support new business opportunities.
• Lead retail marketing initiatives including merchandising programs, point-of-sale materials, displays, and promotional campaigns.
• Manage paid media strategies across digital channels, social media platforms, retail media networks, and ecommerce environments.
• Support content strategy, digital shelf optimization, and online merchandising efforts.
• Partner with cross-functional teams on new product launches and go-to-market strategies.
• Manage project timelines, budgets, agency partners, and campaign execution from planning through analysis.
• Analyze campaign performance and customer insights to recommend optimizations and future growth opportunities.
• Develop presentations and recommendations for leadership and key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, product marketing, customer marketing, category marketing, or a similar marketing discipline.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong understanding of retail marketing, ecommerce, digital marketing, and go-to-market strategy.
• Experience supporting product launches, promotional planning, and revenue-generating initiatives.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Excellent project management, communication, and stakeholder management abilities.
• Ability to work cross-functionally in a fast-paced, growth-oriented environment.
• Proficiency with common marketing, analytics, and productivity tools.
• Experience within a consumer products, retail, ecommerce, or related industry is preferred.

If this role sounds like a fit for you and you meet the above qualifications, please apply now for consideration.

Compensation for this role ranges from $100,000 to $120,000 annually

Benefit offerings for full-time employment include medical, dental, vision, term life and AD&D insurance, short-term and long-term disability and additional voluntary benefits. Available paid leave includes Personal Time Off (PTO) which is open and flexible in terms of amount as well as paid parental leave.

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