Product Owner - CTV Growth and Engagement

Product Owner

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We're looking for a Product Owner to take ownership of the CTV/Streaming product roadmap, ensure alignment between business goals and user needs, and work with cross-functional teams to deliver impactful, high-quality digital products. As the bridge between stakeholders and development teams, you'll help shape product vision into actionable stories and features that deliver real value.

The Product Owner is the nexus of the digital organization – strategically aligning and driving teams forward to deliver value for TEGNA and for our end users. You are user-obsessed and constantly looking for ways to improve customer experience. You have a bias for action, and you're comfortable making decisions with limited information. You're a natural translator, skilled at turning complexity into clarity—both for users and development teams. You thrive in cross-functional teams and have the collaboration chops to bring people together and align around a shared vision. You understand agile principles and love working iteratively, using data and feedback to guide your decisions. You're organized, pragmatic, and focused on delivering real outcomes—not just features. Moreover, you are motivated and inspired by TEGNA's mission to connect and service local communities everywhere.

Lead high functioning lean full-stack product teams (product, design, copy, engineering, QA) to deliver best in class mobile centric products. Develop and maintain a robust and transparent product backlog. Create epics and user stories that align with Product strategy and vision. Partner with Product Leadership to plan and execute roadmap goals by facilitating agile scrum ceremonies, removing obstacles and ultimately delivering quality products on time and on budget. Own and improve all processes to drive value, quality, and team velocity. Document and effectively communicate risks or impediments that hinder team progress.

Top Key Activities

• Backlog Ownership: Own and prioritize the product backlog to ensure the team always works on the most valuable features by balancing content priorities, user experience, platform capabilities, and delivery timelines
• Requirement Gathering & Refinement: Translate business needs, customer feedback, and market trends into clear, detailed user stories and acceptance criteria. Obsession with Backlog health (actionable user stories and minimal to no carryover)
• Sprint Planning & Delivery: Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making.
• Stakeholder Collaboration: Act as the primary point of contact between product teams and stakeholders, ensuring clear communication of priorities, expectations, and progress.
• Customer Focus: Champion the voice of the customer in all product decisions, ensuring we build intuitive and valuable experiences. Leverage qualitative research, analytics, and engagement signals/data to inform product decisions.
• Strategy & Roadmap Definition: Contribute to product strategy and road mapping in collaboration with Product Leadership.
• Continuous Improvement: Analyze product performance, gather user feedback, and iterate features to continuously improve user experience and business outcomes.
• Communications: Leads core team and stakeholder communications. E.g., dependencies, launches, setbacks, learnings, tradeoff decisions, etc.
• Team output: Leverages team velocity and capacity planning to continually improve product delivery.

Domain Acumen

• Ability to drive product requirements for dynamic sponsorship formats/monetization, off-platform discovery journeys (send-to-device) and distribution.
• Knowledge of subscription services to enhance top of funnel growth initiatives.
• Experience building or improving connected TV or streaming experiences across multiple platforms and smart TVs.
• Hands on practical knowledge of CTV and streaming ad server and analytics platforms to track performance metrics.
• Demonstrated proficiency turning data into actionable insights, leveraging KPIs such as engagement, retention, playback success, and ad-delivery.
• Knowledge of industry trends and competitive landscape, with the ability to traverse, test and recommend emerging streaming solutions
• Practical knowledge of user experience, data, and product strategy within the context of streaming.

Key Professional Traits and Requirements

• Thrives in fast-paced environments
• Works collaboratively across all consumer domains, business partners
• Strong communicator (written & verbal) with active listening skills
• Supports and facilitates healthy team dynamics
• Professional and reflects TEGNA values
• Strong planning and organizational skills
• Proactive
• Ability to effectively negotiate
• Ability to say No (when appropriate)
• Ability to maintain a keen attention to detail, multitask and work well under pressure

Deep knowledge and proficiency with the following tools:

• Atlassian products, Jira, Jira Product Discovery, Confluence
• UX/UI tools, Figma
• MS 365 Suite (Teams, Excel, Word, PowerPoint)

Why Join Us?

• Be a key voice in shaping a product used by millions of users every day.
• Work in a collaborative, user-centered, and agile environment.
• Join a company that values ownership, transparency, and impact.
• Competitive salary and great benefits. #LI-MS1

Pay Range

$110,000 - $140,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

Privacy Notice for California Residents SMS Messaging Privacy Policy