Student Marketeer Team Lead - Richmond, VA

As the Student Marketeer Team Lead (SMTL), you will support the Field Marketing Specialist (FMS) in driving brand image and product trial in your market, in addition to your role as a Student Marketeer (SM). Your primary functions are to assist the FMS and SM efforts in your market, support key areas of student marketeer tool management, planning & in-field/on-campus execution. You will support the FMS planning efforts to build brand awareness on campus, increase sales in-market and on campus, and drive product trial (direct/indirect). You are responsible for providing feedback on campus & in-market activities, and acting as a support in team recruitment, onboarding, training, and activations.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Support your team in the field through demonstration of expert Brand and Product knowledge

  Support FMS in motivating and inspiring SMs in the field and the office

  Contribute to trial driving focuses designed to grow the user base, on and around campus

  Assist the FMS in building activities in line with Regional + National priorities & strategy

  Share ideas to innovate in bringing the World of Red Bull to life on campus

  Support the process for sampling and university planning, scheduling, and feedback

  Occasionally participate in National marketing planning or brainstorming sessions

• Demonstrate the 8-step sampling technique in-field during SM missions, showcasing what executional excellence looks like

  On-shift, provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life in a premium way, both on campus and in-market

  Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU

  Demonstrate the Ace of Sales techniques in the field during SM Missions, showcasing the P.I.P.E. technique

  Reinforce FMS guidance and deadlines around RBU portal, and provide feedback to ensure aligned & successful plans

  Occasionally attend cross-functional or cell team meetings to collaborate with the sales team

  Manage Student Marketeer Sampling & Seeding inventory and ordering (via local process or FGT)

  Coordinate regular Mini fleet maintenance and fuel card management via Fleet Management

  Support the FMS with any scheduling or coordination involved with warehouse management

  Provide monthly analysis to FMS on the status of all branded assets (i.e., Mini Coopers, Clothing, Backpacks, etc.)

• Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs

  Support training of new Student Marketeers

  Collaborate with FMS to develop a market-level recruitment plan, with a campus-focused approach

  Execute recruitment missions alongside fellow Student Marketeers, highlighting the importance

  Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM) 
• Proven ability to lead a project and motivate team members  
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge 
• A desire to coach fellow Student Marketeers  
• Able to work flexible part-time hours, including some nights and weekends  
• University/college enrollment
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed

• Travel 0-10%
• Permanent