Director OF Demand Generation

Job Title: Director Global Demand Generation Job Type: Full-time Location: Remote About CloudBees CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work. Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it's a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle. It allows developers to bring and execute their code anywhere, providing greater flexibility and freedom through fast, self-serve, and secure workflows. CloudBees supports organizations at every step of their DevSecOps journey, whether using Jenkins on-premise or transitioning software delivery to the cloud. We’re helping customers build the future, today. About the Role This is a pipeline ownership role. As Director Demand Generation (Global), you will own the full demand engine for our largest revenue geography: from strategy through execution to revenue impact. You'll architect and run the programs that fill our AMER pipeline, accelerate deals, and give Sales the air cover they need to win in competitive enterprise cycles. You'll operate with high autonomy, build your own playbooks, and use AI as a force multiplier. You'll work at the intersection of paid digital, ABM, field and virtual events, partner programs, and outbound, partnering closely with Sales, BDRs, Revenue Operations, Product + Brand Marketing, and our agency partners. Key Responsibilities Pipeline Generation + Revenue Impact Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership Integrated Campaign Execution Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks AI-Native Demand Engine Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows Treat AI as an operational multiplier, not a checkbox, with demonstrable experimentation across tools and workflows ABM + Enterprise Targeting Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales Leverage ABM and intent tools (Pocus, or equivalent) to prioritize accounts and time outreach for maximum conversion BDR + Sales Alignment Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations Qualifications Required: 10+ years in B2B SaaS demand generation or integrated marketing, with a clear and provable track record of driving pipeline, not just launching campaigns Experience running demand gen in an enterprise motion (complex sales cycles, multi-stakeholder buying committees, mid-to-large ACV) Hands-on paid media management across LinkedIn, Google, and programmatic channels, including budget ownership, ROI tracking, and experimentation Strong analytical chops: you build your own dashboards, define your own metrics, and make decisions based on evidence. Comfortable with attribution models, funnel reporting, and BI tools Proficiency with GA4; working knowledge of ABM/intent platforms (Pocus, Clay, UserGems) Active, practical experimentation with generative AI tools, applied to campaign operations, content, outbound personalization, or workflow automation Ability to operate with high autonomy: you take a revenue target and reverse-engineer a program, without waiting for a playbook to be handed to you Excellent written instincts: you can write a sharp ad, brief a creative team, and craft a sequence that converts Preferred (not required): Background in DevOps, platform engineering, developer tools, or adjacent enterprise software categories Experience with or exposure to SQL and self-serve BI tools (Looker, Tableau) Familiarity with the partner/channel ecosystem in enterprise software Prior experience in a hypergrowth or transformation-stage company Compensation & Benefits Base Pay Range: $175,000 – $195,000 annually In accordance with applicable law, this represents a reasonable estimated compensation range for this role. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. Outside of base compensation, CloudBees also offer stock options and variable bonuses. What CloudBees Offers: Health Insurance Dental Insurance Vision Insurance Short & Long Term Disability Life Insurance HSA/FSA Remote Work Environment Flexible Time Off Paid Company Holidays Parental Leave Variable Bonus Plan dependent on your role Stock grant opportunities dependent on your role 401(k) with Company Match EEO Statement CloudBees is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, and business need, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. Disclaimer This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Duties, responsibilities, and activities may change at any time with or without notice.