Business Development Director - U.S. Healthcare

Business Development Director - U.S. Healthcare

Immersion Labs is a place where games, VR, AR, and AI come together to create products that change the way we perceive the digital world.
We combine a passion for gaming with cutting-edge technologies to deliver interactive, immersive experiences that solve real-world problems. Our innovative approach opens up new opportunities for learning, development, and interaction in the digital space - including virtual educational simulations, advanced therapeutic programs, dynamic training solutions, and interactive learning platforms that engage users on entirely new levels.

About MetaCoach

MetaCoach is an AI-powered training platform where people learn by doing - practicing real workplace situations in live, spoken conversations with AI-driven characters, and getting instant, objective feedback. It's used to train de-escalation, communication, people management, problem-solving, and a company's own procedures and policies - the difference between reading a policy and practicing it until it's second nature.

We're built by a European team with over a decade in immersive learning, and we're backed by a strategic investment from Axon (NASDAQ: AXON) - the U.S. public company whose most critical VR training products we co-develop, and on which hundreds of thousands of U.S. personnel already train. MetaCoach is our enterprise training platform, and Axon is helping us scale it.

We already have real traction in the U.S. - live enterprise deployments and partnerships across key industries. Now we're making a focused push into U.S. healthcare, and we're hiring the person who will lead it.

This is the founding business development hire for our U.S. healthcare expansion. You won't be inheriting a playbook - you'll be writing it, working directly with our CEO to turn a market opening into a portfolio of enterprise partnerships. We are specifically looking for someone with an established, active network of decision-makers and senior leaders across the U.S. healthcare ecosystem.

It's a true hunter role: you own opportunities from first introduction through close. Once a deal reaches an agreed transition point, our Customer Success team takes over the ongoing relationship - so you stay focused on what you do best: winning new business. You'll have direct CEO access and fast decisions, a product that sells itself in a live demo, and existing traction and backing that make you credible from day one.

What you will be responsible for:

Building and executing MetaCoach's go-to-market strategy for U.S. healthcare, alongside the CEO

Using your existing network to open doors with senior decision-makers across health systems, hospital networks, academic medical centers, and providers

Running complex enterprise sales cycles end to end - prospecting, building the business case, aligning stakeholders, and closing

Standing up pilots and converting them into broader commercial partnerships

Owning a qualified pipeline and reliable forecasts

Representing MetaCoach at healthcare conferences and executive meetings

What we're looking for

7+ years selling into U.S. healthcare - enterprise sales, business development, or strategic partnerships, in a quota-carrying role

An active, credible network across health systems, hospital networks, academic medical centers, and providers

A track record of independently sourcing and closing complex enterprise deals

Experience selling AI, workforce training, L&D, simulation, digital health, or other technology into healthcare

Fluency in healthcare procurement, compliance, information security, and multi-stakeholder buying

The instinct to create momentum on your own and build consensus across clinical, IT, security, legal, procurement, and finance

Strong executive presence and an entrepreneurial, results-first mindset

Work setup

You'll work remotely from your base in the southeastern U.S. – the region we're targeting first in healthcare – with regular travel across the region for client meetings, workshops, and conferences.

As part of your onboarding, you may join us in Warsaw, Poland, for a company-sponsored trip. You’ll meet our product and leadership teams, experience MetaCoach firsthand, and build key internal relationships. Once you return to the U.S., you’ll continue your onboarding alongside our CEO, focusing on the market, current opportunities, and MetaCoach’s growth strategy.

What we offer

A base salary of $160,000-$185,000 per year, depending on your experience

Uncapped commission with accelerators above target - realistic on-target earnings of $300,000+, with genuine upside for top performers

Potential for equity participation in the future, as you help grow and scale our U.S. business

Employment through an Employer of Record (EOR)

26 days of paid time off per year

A remote work model based in the southeastern U.S.

Health and life insurance provided through our EOR partner

Direct collaboration with the CEO and close involvement in key business decisions

The chance to build a healthcare category from the ground up, with a differentiated AI product and the backing to scale it

Our recruitment process

We start by reviewing your application. If your qualifications and experience match what we’re looking for, we’ll invite you to the next steps (online):

An interview with Marcin, our Head of Sales, to discuss your experience and expectations and tell you more about the role, company, and team structure.

Meet MetaCoach: After an NDA, you get platform access to explore the product before the next conversation.

An interview with Piotr Baczyński, our CEO, focused on MetaCoach’s growth strategy, the goals of the role, and your approach to winning new clients.

References - one or two, contacted only with your consent.

If everything goes well… welcome to the Immersion team!

Natalia, our Senior HR Generalist, will guide you through each stage of the hiring process and will be happy to help with any questions along the way. You can reach her at View email address on click.appcast.io .

Immersion Labs is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.