Paid Ads Specialist

Roles, Responsibilities, Results, & Requirements Role (Overview Of The Position): This position involves overseeing new Meta ad build outs - setting up all aspects of the Meta ads campaign from pixels and audiences to creatives. After the initial set up, the paid ads manager will conduct (at a minimum)weekly checks on each account and make necessary updates to improve performance or keep the accounts within budget. The Meta ads specialist will also notify the account manager or conversion specialist if there are any issues with conversion codes or performance on the campaign that can be addressed at the funnel level. Reports will be taken twice a month on each account and loaded into the client folder. Responsibilities (Tasks Associated With The Role): Onboarding: Responsible for onboarding new Meta ads accounts and gaining access to the profiles needed to run ads. Build Out : Responsible for developing campaign strategy, creatives, A/B tests, providing direction for landing pages and feedback, etc. Responsible for uploading creatives, building out ad campaigns, developing audiences, setting up Pixels and tracking, form fills, etc. Education: Responsible for staying up to date with Meta ad updates. Processes: Assist in updating and maintaining our Meta ads processes. This will include our step by step onboarding process, our step by step weekly process and our step by step monthly process for each account. Reporting: Ensuring that each account has reporting run and loaded into the client folder twice a month. Meet at least once a week with the account manager and anyone else responsible for Meta ad funnels or build outs Meet deadlines and check Click Up every day for task management. Maintain an in-depth understanding of the Meta ad process and Ads Manager. Communicate when there seems to be issues on accounts, suspensions or things that need to be addressed with our clients or with the Account Manager overseeing that account. Strict attention to detail Excellent communication skills and ability to relay ideas clearly Ability to manage multiple tasks consecutively Ability to problem solve and provide effective solutions to issues as they arise Ability to create strategic marketing campaigns and initiatives Compensation: Compensation for this role will be $30-$40/hour based on experience and paid on the 1st and 15th of every month. Part time. Estimated to be around 20-25 hours per week. This is a contractor position and thus the contractor will be responsible for taxes, health insurance, etc. Compensation will be re-evaluated as needed based on duties, accounts overseen and responsibilities and role within the company. #J-18808-Ljbffr Purely Digital Marketing