Manager Editorial Content

Manager Of Editorial Content

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $5.5 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC's patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children's Hospital with the renowned Washington University School Of Medicine, which consistently ranks among the top medical schools in the country.

The Manager Of Editorial Content is a strategic and creative storyteller, leading the editorial function within BJC's content strategy team. With a strong brand journalism background, they will be the managing editor for BJC's content, leading the ideation/development of content across BJC channels-web, digital, newsletters, advertising, print and social media. This person is audience-obsessed and understands how, when and where to tell the right story to engage audiences across various content platforms and channels. This person understands and articulates the value of thought leadership content and value-based marketing and leverages it as a critical tool along customer journeys. They will lead a team of writers who will develop content in multiple formats to drive engagement across BJC audience segments. This person will be responsible for content excellence through a comprehensive style guide to create consistent content experiences for audiences. The ideal candidate will have expertise with creative direction, multi-media production, feature writing, and copy-editing. The person is a proactive and thoughtful leader who fosters cross-functional partnerships across BJC marketing operations and content distribution teams to drive BJC's objectives and brand in compelling and actionable ways.

Responsibilities

• Manages individual(s) including but not limited to: hires, trains, assigns work, manages and evaluates performance, conducts professional development plans. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
• Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
• Leads a high-performing team focused on scaling BJC's content engine across various and diverse channels, entities and audiences.
• Cultivates collaborative and supportive relationships with content partners within MarComm - digital, marketing, operations, public relations, social media, creative services, content development, internal comms - and throughout the organization.
• Identifies compelling and strategic content opportunities that support marketing objectives and calls to action, and work with creative, comms and operations teams to execute. Builds and supports editorial strategies that meet the needs of individual regions while leveraging foundational assets created to meet organizational priorities.
• Manages an evergreen and agile editorial calendar that maps to business objectives, key initiatives, announcements and events; Operate with swift flexibility in a dynamic news environment. This person will be responsible for ensuring a consistent frequency and cadence of content across all forms of media through a dynamic editorial calendar that aligns with audience needs and business objectives. Possesses excellent written, editing and verbal communication skills, is a critical thinker and problem solver, and excels at time management and prioritization.
• Leads editorial strategies that optimize and compliment BJC's portfolio of channels; provide guidance on best practices on editorial best practices. Develops, leads and manages editorial processes to adapt and exploit content in all appropriate media, using best practices on format, style, length, angle and other unique characteristics of each channel. Customizes content for audience segments and work directly with digital and content distribution teams to develop clear KPIs to measure content engagement and action across all BJC content properties. In collaboration with the Content Distribution and Analytics manager, understands and uses KPIs and stakeholder feedback to continuously iterate and deliver content plans and programs that achieve business objectives.
• Performs Other Responsibilities as Assigned

Minimum Requirements

• Education: Bachelor's Degree
• Experience: 5-10 years
• Supervisor Experience: < 2 years
• Licenses & Certifications: None

Preferred Requirements

• Education: Master's Degree
• Experience: 10+ years
• Supervisor Experience: 2-5 years

BJC Total Rewards

At BJC we're committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

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Not all benefits apply to all jobs

Equal Opportunity Employer