Global Market Intelligence & Digital Marketing Manager - Home Care & I&I

Now hiring! Global Market Intelligence & Digital Marketing Manager - Home Care & I&IFlorham Park, NJ (Hybrid)We are looking for a Global Market Intelligence & Digital Marketing Manager to join our Home Care & I&I team in Florham Park, NJ.Come create chemistry with us!BASF’s Care Chemicals division is a globally leading supplier to the cosmetics, detergents and cleaning industries. We also offer solutions for technical applications and crop protection. Together with our customers, we create innovative solutions to meet the current and future needs of society more sustainably. We contribute to the long-term success of our customers’ brands with a broad range of products and concepts via our global network of production and development site. The Global Market Intelligence & Digital Marketing Manager is responsible for translating market insights into actionable strategies while supporting marketing initiatives that drive growth across the Home Care and Industrial & Institutional Cleaning business.This role combines market intelligence, digital marketing, customer insights, and broader marketing activities to support business growth, customer engagement, and strategic decision making. The position works closely with marketing, sales, technical service, communications, and global stakeholders to strengthen BASF's market position and improve marketing effectiveness.As a Global Market Intelligence & Digital Marketing Manager - Home Care & I&I, you create chemistry by…Defining and refining market trends, customer insights, competitive intelligence, and growth opportunitiesDeveloping and maintaining market intelligence dashboards, reporting, and business insightsTranslating market, customer, and competitive insights into business, innovation, and marketing recommendationsLeading digital marketing initiatives including web, email, analytics, and customer segmentationCoordinating digital tools, platforms, and product information management activitiesSupporting strategic planning and growth initiatives through market, customer, and competitive analysisIdentifying emerging market opportunities, industry trends, and business risksSupporting marketing communications, customer-facing content, and promotional materialsSupporting industry events, customer engagement activities, and marketing initiativesDriving marketing analytics, reporting, and continuous improvement effortsEnsuring alignment across marketing, sales, technical service, and business stakeholdersIf you…Hold a bachelor’s degree in Marketing, Business, or related fieldHave experience in B2B marketing, digital marketing, or market intelligencePossess strong analytical and data interpretation skillsBring experience working in global, cross-functional teamsHave strong communication and stakeholder management skillsAre able to manage multiple priorities in a fast-paced environmentCreate your own chemistry with View email address on click.appcast.io BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call View email address on click.appcast.io. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.Just some of the many benefits we offer include:Flexible work arrangements whenever possibleHighly competitive retirement savings plan with company match and investment optionsWell-being programs that include comprehensive mental health support for you and your household family membersFamily forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)Back-up child and elder care with discount programs for families of all ages and stagesMentoring and career development opportunities that allow you to share, learn, and thriveMatching gifts program that allows you to deepen the impact of your contributions to qualified charities.Employee crisis support for when the unexpected happensAccess to our BASF wine cellar, employee discounts, and much more!About usAs one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.Belong to Something Bigger. #belongatBASFPrivacy statementBASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact View email address on click.appcast.io to report fraud.Pay transparency BASF is committed to pay transparency practices. The competitive pay range for this role is$108,000 - $135,000. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.Equal employment opportunitiesWe are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.Applicants must be currently authorized to work in the United States on a full-time basis.