Sales Associate

Build the Future with Us — Forge & Build is Hiring a Sales Associate

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

Forge & Build is hiring a Sales Associate at our facility in Baraboo, WI, and we’re looking for someone who’s ready to grow with us, bring energy and drive to their work, and help us build the future of construction. The Sales Associate is a critical, front-line, customer-facing role responsible for delivering exceptional in-store customer service. Key responsibilities include managing customer walk-ins, handling incoming calls, processing orders, and supporting outside sales representatives. This position is pivotal in assisting and resolving customer issues to ensure a consistently positive experience, and it serves as an excellent opportunity for learning and career growth within the Forge & Build business.

Schedule: Monday to Friday, 7:00 AM to 5:00 PM, and offers overtime pay after working 40 hours. (This role is subject to on-call scheduling with additional compensation provided)

Primary Responsibilities

• Serve as the first point of contact, providing outstanding customer service, exceeding customer expectations, and maintaining a friendly, professional attitude for walk-ins and incoming calls.

• Process sales orders, quotes, pricing requests, and apply payments on customer accounts.

• Responsible for stocking, cleaning, merchandising, and maintaining overall store cleanliness and a safe shopping environment.

• Assists in unloading merchandise that is received in the store.

• Maintain strong knowledge of all product lines available at the store and the ability to provide product information.

• Helps identify new business opportunities by referring potential leads (contractors, builders, developers, homeowners, etc.) to outside sales representatives.

• Responsible for learning and understanding the BisTrack system, including identifying inventory discrepancies, receiving, and POS tasks.

• Ensure effective and timely communication to the store and internal clients, developing and providing action items to improve issues with a sense of urgency.

Why EquipmentShare?

Because we do things differently — and we think you’ll feel it from day one. We’re a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn’t just run our business — it also makes your job easier, safer, and more connected. Whether you’re behind the wheel, under the hood, leading a branch, or closing deals — tech supports you, and you drive us forward.

We’re a team of problem-solvers, go-getters, and builders. And we’re looking for teammates who take pride in doing meaningful work and want to be part of building something special.

Perks & Benefits

• Monthly Family Dinner Night — We treat you and your family to dinner every month, because family comes first. (An employee favorite!) *restrictions apply

• Competitive compensation

• Full medical, dental, and vision coverage for full-time employees

• Generous PTO + paid holidays

• 401(k) + company match

• Tool and boot reimbursements (role dependent)

• Gym membership stipend + wellness programs (earn PTO and prizes!)

• Company events, food truck nights, and monthly team dinners

• 16 hours of paid volunteer time per year — give back to the community you call home

• Career advancement, leadership training, and professional development opportunities

About You

You want to be part of a team that’s not just changing an industry for the sake of change — we’re transforming it to make it safer, more secure, and more productive. You bring grit, heart, and humility to your work, and you’re excited about the opportunity to grow within a fast-paced, mission-driven environment.

We’re looking for people who:

• See challenges as opportunities

• Embrace change and continuous improvement

• Bring energy, effort, and optimism every day

About Forge & Build

Forge & Build is a place contractors and customers can access all the materials and hardware they need to get the job done, as well as tech-powered equipment rentals.

At its foundation, Forge & Build was started by contractors for contractors. Its leadership team is different from our competitors because they know what it feels like to be a builder. They remember walking into a hardware store hoping to find everything in one place, but many times having to head to another store.

As a partner of EquipmentShare, Forge & Build is backed by one of the largest construction equipment buyers in the country, a nationwide support team and T3 technology that helps builders of America increase overall productivity, efficiency, and visibility. EquipmentShare is building connectivity for all verticals in construction including materials – which means having accurate and up-to-date information around inventory and location of materials to ensure our customers always have what they need.

Skills & Qualifications Required Skills/Abilities:

• Possess a strong customer service skill set, consistently providing excellent experience to current and potential customers.

• Effective communication (clear, accurate, and timely to all internal and external customers) and problem-solving ability.

• Fosters a strong collaboration and partnership with all internal team members.

• Ability to provide general product knowledge and understanding of upselling to customers.

• Maintains a professional appearance and positive attitude at all times.

• Able to thrive in both collaborative and autonomous environments.

• Self-driven with an entrepreneurial mindset, adaptable and agile to quickly learn new and changing technologies and processes.

• Embodies Equipmentshare mission and culture, with adherence to all company employee policies and regular, reliable attendance.

• Other duties as assigned by management.

Education and Experience:

• Preferred experience with providing a great customer experience.

• General knowledge of the construction industry is a plus.

• Excellent written and oral communication skills, effective and consistent with internal and external customers.

• Understanding basic math for calculating quantities and processing sales.

• Effective organizational, time management, detail orientation, and problem-solving abilities.

• Ability to adapt quickly, thrive, and succeed in a fast-paced environment.

• Must be able to drive and maintain a valid driver’s license.

• Inherent desire to learn, develop on an individual basis, and strive for continuous improvement.

Physical Requirements:

• Ability to stand and walk for prolonged periods of time.

• Ability to move products and assist with layout changes (must be able to lift up to 50 lbs at a time).

• Move self in different positions to accomplish tasks in various environments including tight and confined spaces, which will require bending and stooping.

• May be required to work in extreme outside temperatures while assisting customers.

A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do.

EquipmentShare is an EOE M/F/D/V.

Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.