Senior Manager, Content Strategy

Senior Manager, Content Strategy

HELP US BRING THE GIFT OF HEALTH TO LIFE. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

The Senior Manager, Content Strategy is responsible for defining and leading the content strategy for the Nature Made brand to increase brand reach and visibility. Leveraging deep consumer insights, channel analytics, and brand context, you will craft messaging and stories that build trust, foster discovery, educate, and drive conversion. You will ensure cohesive execution of content across channels in partnership with internal teams, delivering engaging consumer-facing content across key consumer touchpoints. You will connect content efforts across social, website, eCommerce and other channels through orchestration of integrated planning, collaboration with stakeholders, and the sharing of insights and best practices. You will align brand content objectives, set priorities, and measure performance in support of business goals. This role reports to the Senior Director, Brand Activation.

KEY RESPONSIBILITIES

• Develop and lead a unified content strategy for Nature Made across all consumer touchpoints, aligning content plans with business objectives
• Create and manage an integrated content calendar/roadmap that defines key content themes and campaigns throughout the year.
• Identify opportunities for brand storytelling and content innovation, leading strategic content initiatives that bring these narratives to life across channels.
• Leverage consumer insights and data (including SEO trends, social listening, web analytics) to inform content priorities and optimizations
• Own the development, alignment, and management of processes to develop and approve content across channels
• Partner on development and adoption of tools and technology including knowledge graphs, AI content generation tools, project management tools.

IDEAL CANDIDATE PROFILE

The ideal candidate is a visionary content leader and with a passion for turning great content into a cohesive brand growth engine. You are an experienced content strategist who brings editorial instincts, a heart for storytelling, a genuine commitment to serving consumer needs, and a data-informed mindset, to develop platform-native content strategies in collaboration with creative and channel teams.

CRITICAL SUCCESS FACTORS

You'll be most successful in this role if you have :

• A track record of driving results through deep audience understanding, brand storytelling, and channel-native approach to content.
• An ability to drive strategy through to execution – you are equally comfortable setting the long-term vision, and working with the teams to bring it to life.
• A data-driven approach to decision-making build on a foundation of creativity, innovation and experimentation
• An ability to design processes and systems that enable complex workflows to move forward with transparency and accountability
• A personal passion for health and wellness and a desire to connect audiences with wellness information they can trust
• A positive attitude, a collaborative approach, and a focus on helping others succeed

CAPABILITIES & SKILLS REQUIRED

In order to take on these challenges, you'll need to have:

• 8+ years of experience working in content marketing, including 3+ years as the content marketing lead for a consumer brand.
• A Bachelors degree or equivalent.
• Experience working in CPG wellness, or an equivalent category with scientific and regulatory complexity.
• Fluency with a range of content channels including website, social media, ecommerce, and paid partnerships.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

SALARY RANGE

National Target Base Pay Range: $120,000.00 - $200,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $133,000 - $221,000, to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

DISCLOSURE: Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us. Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities. Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email View email address on click.appcast.io.

Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT: Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section. If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: View email address on click.appcast.io.

DISCLOSURE: Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.

More than 50 years ago, our founders aimed to improve health & wellness by focusing on the basics—good nutrition and essential vitamins & minerals. Since that day, we've become a leader in the health and wellness industry and have earned the trust of consumers, healthcare professionals, and retailers alike. Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority. Helping people live healthier, fulfilling lives is no simple task. Guiding us on our journey are our core beliefs. Simply put, we believe energy and vitality fuel the pursuit of happiness. We believe our world of plenty is creating a poverty of health, but good health should be within reach for all. We also believe in achieving good health through the power of complete nutrition—not quick fixes