Head of Marketing

Head Of MarketingPleasanton, CANoctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.We are seeking a visionary and results-driven Head of Marketing to lead Noctrix Health's global marketing strategy and execution. As a key member of the Executive Leadership Team, this individual will be responsible for building brand awareness, accelerating market adoption, driving customer acquisition, and supporting sustainable revenue growth across both healthcare provider and consumer audiences.The ideal candidate brings deep expertise in direct-to-consumer (DTC) marketing, healthcare marketing, and commercial strategy within regulated industries. This leader has successfully launched innovative products, built category-defining brands, and scaled omnichannel growth engines, ideally within medical devices, digital health, consumer health technology, or wearable devices.This role will architect Noctrix Health's go-to-market strategy, establish a market-leading brand, and drive the next phase of commercial growth as the organization expands.Responsibilities:Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrativeDevelop and execute integrated marketing strategies aligned with corporate, commercial, and product objectivesLead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaignsPartner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagementDrive customer acquisition and revenue growth through scalable omnichannel marketing programsOversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiativesDevelop and execute demand generation programs that increase awareness, engagement, lead generation, and conversionLead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiativesBuild and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilitiesEstablish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investmentLead public relations, corporate communications, thought leadership initiatives, and crisis communication strategiesDevelop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeuticsBuild, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functionsManage external agencies, strategic partners, vendors, and consultants to maximize marketing effectivenessServe as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand developmentCollaborate cross-functionally to ensure message consistency and alignment across all customer touchpointsDevelop annual marketing plans, budgets, and resource allocation strategies that support business objectivesRequirements:10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industriesProven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programsExperience launching innovative products and building category-defining brandsDeep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamicsStrong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle managementExperience managing significant marketing budgets and measuring performance against business objectivesStrong analytical mindset with experience leveraging data to drive marketing decisions and optimize performanceExperience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutionsDemonstrated success leading high-performing teams within fast-paced, growth-oriented environmentsExceptional communication, storytelling, executive presentation, and stakeholder management skillsProven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teamsBachelor's degree requiredPreferred Qualifications:MBA or other advanced degree preferredExperience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare productsExperience supporting both healthcare provider and direct-to-consumer commercialization strategiesExperience leading marketing organizations through rapid growth, product launches, and category creation effortsFamiliarity with reimbursement, patient access, and healthcare policy considerationsCompensation:Base Pay: >$240,000 (commensurate to experience) per year + Annual performance bonusSummary of benefits providedPTO policy