Creative Director, Brand Innovation Lab, Brand Innovation Lab, US

As a Creative Director on Amazon's Brand Innovation Lab team, you will be leading teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect brands to the Amazon canvas (45+ Amazon brands including Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope. You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across a variety of verticals including Hardlines, Beauty, Toys, and Insurance. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. Key job responsibilities - Raise the bar on creative excellence across campaign work - Own and grow client relationships by establishing trust through creative excellence, proactive communication, and a deep understanding of advertiser goals and category dynamics - Define the creative strategy for multiple advertisers - Use strategic research and/or data to develop campaign insights and ideas - Concept, pitch, design, and execute first-of-its-kind ad campaigns and experiences for global brands, from developing the creative brief to launch - Defend and champion great ideas through intelligent and persuasive creative rationales - Champion the end customer in every creative decision, ensuring campaigns deliver genuine value and utility to Amazon customers while meeting advertiser objectives - Explore and integrate AI-powered creative tools (generative imagery, dynamic content, personalization engines) into campaign development - Bring deep expertise in the end-to-end creative production process, ensuring multi-channel executions are executed at the highest quality while meeting timelines, budgets, and technical specifications - Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners - Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process - Mentor and inspire art director