Digital Marketing Specialist

Digital Marketing Specialist Location: Holladay, Tennessee — Fully Onsite Type: Temp-to-Perm Pay: $35/hr Client: A fast-growing manufacturing company in the coatings and consumer goods space About the Role My client, a rapidly scaling organization in the coatings and consumer goods space, is seeking a Digital Marketing Specialist who can take ownership of digital strategy, analytics, and campaign execution across multiple channels. This is a hands‑on role ideal for someone who thrives in a startup‑like environment where priorities shift quickly and wearing many hats is the norm. This person will lead digital analytics, paid media, and social insights to help the company strengthen its online presence, expand consumer reach, and drive measurable growth. Key Responsibilities Own and execute digital analytics including Google Analytics, performance reporting, traffic analysis, and customer behavior insights Manage Instagram and broader social analytics, identifying high‑performing content and engagement trends Build, launch, and optimize Google Ads campaigns for targeted growth and product awareness Support consumer goods product launches with data‑backed digital strategies Assist with website updates, SEO insights, and content recommendations based on analytics Partner cross‑functionally with leadership, sales, and operations to align digital strategies with business goals Wear many hats — step into additional marketing and operations projects as the business continues to scale Qualifications 2–4+ years of digital marketing experience, ideally within consumer goods, retail, or eCommerce Strong expertise in Google Analytics, Google Ads, and social analytics tools Experience managing Instagram analytics and understanding audience behavior Ability to interpret data and turn insights into actionable growth strategies Comfortable in a fast‑paced, lean environment where priorities shift quickly Self‑starter with strong communication skills and ability to operate independently Why This Role? Join a fast‑growing company with a startup mentality and real opportunity to influence digital strategy Work onsite with a tight‑knit team that values creativity, speed, and continuous improvement Temp‑to‑perm opportunity for long‑term growth High‑impact role as the company expands its brand presence and digital footprint Seniority level Mid‑Senior level Employment type Contract Job function Marketing Industries Manufacturing #J-18808-Ljbffr Adecco