Insights Analyst

About Knotch

Knotch is redefining the future of websites in the age of AI.

The way people discover, engage with, and consume content is fundamentally changing. Customers now find information and make decisions through AI, increasingly with an agent acting on their behalf. Most brand digital presences were never built for this journey. Knotch is the AI-native infrastructure that closes that gap, giving brands the ability to meet every customer, and every agent, with the right experience at the right moment, and to adapt as fast as AI and consumer behavior keep changing.

Our platform combines content intelligence, measurement, and agentic AI to show enterprises what content works, continuously optimize their sites, and deliver measurable business outcomes. At the center is ACE (Agentic Content Engine), which moves brands beyond static websites toward intelligent, adaptive ones that keep improving.

We work with some of the world's most recognizable companies. Our culture is fast-paced, entrepreneurial, and highly adaptable. We move quickly, test ideas, and evolve with our customers. We're looking for exceptional people who want to help shape how leading brands show up in an AI world.

About the role
We're looking for an Insights Analyst who can master the Knotch One platform and transform complex data into compelling, actionable insights that drive client outcomes.

As a Knotch Insights Analyst, you'll dive deep into web analytics, journey data, and survey results to uncover the story behind the numbers. You'll translate technical findings into clear recommendations and test-and-learn plans that align with each client's unique business goals. Working closely with your account team, you'll ensure every insight is tailored, relevant, and ready to drive impact.

This role sits within a Knotch Pod team with high visibility and direct client impact. Knotch Pods include an Account Director, a Director of Client Outcomes, a Customer Ops Specialist, and an Analyst. Knotch Pods work on the same group of enterprise clients (multiple clients and/or multiple lines of business within the same client) to give you consistency in what projects you work on. You'll work alongside this team to turn data into decisions that drive desired business outcomes for our enterprise clients.

Responsibilities

• Analyze complex data from web analytics, journey analytics, and survey platforms (qualitative + quantitative data) to uncover meaningful patterns and insights.
• Translate data into stories that connect technical findings to client business goals and desired outcomes in language stakeholders understand.

• Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies.

• Collaborate with account teams to tailor reports, insights, and recommendations to each client team's objectives and context.

• Support client needs as needed to help your Knotch Pod communicate findings and answer technical questions.

• Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity.

• Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers.

• Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.

Qualifications

• 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments.
• Prior startup or growth-stage company experience working in fast-paced, agile environments.

• SaaS platform experience understanding subscription business models and recurring customer relationships.

Required

• Google Analytics and Adobe Analytics -deep expertise with at least one, proficiency with both preferred

• Data visualization tools like Tableau or Power BI to create clear, impactful reports

• Excel/Google Sheets mastery for data manipulation, analysis, and quality control

• SEO knowledge to interpret organic search performance and content discoverability metrics

• Data analytics platforms such as Optimizely, Contentsquare, or Amplitude

Preferred

• Journey analytics platforms

• Survey tools and platforms

• SQL for advanced data querying and analysis

• AI experience utilizing AI to code or create analysis

• Knowledge of GEO (Generative Engine Optimization)

• Data science methodologies

• A/B testing and UX design/testing experience

How to be Successful

• Ability to translate data points into a cohesive story -you take scattered insights across qualitative and quantitative data and weave them into narratives that drive action.
• Experimental rigor and data cleanliness -you maintain the highest standards for accuracy and don't tolerate messy data or unvalidated conclusions.
• Precision and attention to detail -you catch errors others miss and ensure every number tells the truth.
• Time management skills to juggle multiple client projects simultaneously without sacrificing quality.
• Presentation ability and data storytelling -you communicate complex findings in ways non-technical stakeholders understand.
• Proactive attitude and collaborative mindset -you work well within teams and take ownership of outcomes.
• Curiosity -you're naturally inquisitive and driven to understand the "why" behind the data.
• Commercial awareness -you understand how insights connect to business outcomes and revenue.
• Strategic ability and foresight -you can anticipate implications and think several steps ahead.
• Voice your opinions -how can we make the analysis, product, strategy better for our clients based on the analysis that you're doing?

Nice to Have (but not mandatory)

• Degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience).

• Multiple analytics platform certifications

• Eastern Time Zone location for easier collaboration with team and clients.

Why Join Knotch

You'll become the data expert who helps enterprise clients unlock the full potential of their content and marketing investments. Your insights will directly shape client strategies, inform major business decisions, and demonstrate measurable ROI. You'll work with sophisticated analytics tools, high-profile clients, and a talented team that values precision, curiosity, and impact.

The salary range for this opportunity is $80,000 - 165,000 USD/$100,000 - 150,000 CAD depending on experience.

Our Benefits and Perks

Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada, Eastern time zone preferred. Some of our other great benefits include:

• Comprehensive medical, dental, and vision insurance eligibility
• 401(k) plan
• Unlimited PTO
• 10+ company-paid holidays
• A daily company-wide break, and more!

Equal Opportunity Employer

Knotch is a US-based equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience. We pride ourselves on our three values: transparency, relentlessness, and inclusiveness.

We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status, or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization dedicated to diversity, equity, inclusion, and belonging.